A new page is then created that holds code that was formerly held in SCRIPT tags. We will call it "codepage.js", and it looks like this.

function helloWorld(){ alert("Hello, World!"); return; }

Example 3—codepage.js includes only JavaScript code

This new file doesn't need any kind of HTML markup. It contains only code that was originally held between SCRIPT tags.

Style Sheet problem

In addition to JavaScript code, Style Sheet code can cause complications for Search Engines when it is put into a web page. For same reasons as JavaScript—moving important content further down page, and diluting keyword density—it is important to move Style Sheet code off of page as well.

Style Sheet solution

The thought behind removing Style Sheet information from a page is very similar to that of offloading JavaScript; syntax to do so is different.

The original page, "mypage.html", may look something like this.

...body of page...

Example 4—mypage.html with style sheet code

We want to move this code into a separate file, so we remove it from original page, and add a link to point to separate file that now holds Style Sheet code.

...body of page...

Example 5—mypage.html with Style Sheet code offloaded

Note addition of LINK tag. This contains three types of information that browser will need to reconstruct page when a visitor looks at it. The "rel='stylesheet'" attribute/value pair indicates that we are looking at a Style Sheet file here. The "href='style.css' rel='nofollow'" attribute/value pair points to external file that contains Style Sheet information. Typically these external files will be given filename extension ".css" to indicate that they contain Cascading Style Sheet code. You will replace filename "style.css" with name of actual file into which you place your stylesheet code. Finally, we have to specify MIME type of file, in "type='text/css'" attribute/value pair.

A new page is then created that holds code that was formerly held in STYLE tags. We will call it "style.css", and it looks like this.

body{ background:white; color:red; }

Example 6—style.css includes only Style Sheet code

This new file doesn't need any kind of HTML markup. It contains only code that was originally held between STYLE tags.

Conclusion

By following these two procedures, you have now made your web page more friendly to Search Engines. This means that next time your page is spidered by Search Engine robots, important content on your page will be closer to top of page, and you will have a better keyword density. This will result in your page appearing higher in Search Engine listings, and will probably bring more traffic to your website.

When you are ready to put your website to work for you, it's time to contact us.

Search Innovation Your Search is Over™ http://www.searchinnovation.com info@searchinnovation.com

Copyright © 2002 Search Innovation. All Rights Reserved.

A good maintenance plan will include providing a ranking report, tweaking keywords in your source code as needed for a monthly/six month/yearly fee and may also include log stats so you can see where your traffic is coming from and what keywords your visitors are using to visit your website.

Methods that work

Good content

Content is one of most important items you need for your website. Once visitors arrive, you need to keep them there. Adding keyword-rich text that makes sense and serves concept of web page improves your ranking and keeps your visitors interested. The more text, better for Search Engine spiders when they index a website.

Good navigation

There is nothing worse than arriving at a website and having difficulty understanding where to go for information you are seeking. Have easy to use, clearly marked navigation so your visitors click through instead of click-away in frustration. Search Engine spiders (robots) index text and links; having good navigation is important to indexing of your web pages.

Title/META tags

Individualized Title and META tags for each of your important web pages gives you best chance for optimum success in ranking. Title tags are necessary for Search Engine ranking, in particular with Google's Search Engine. META tags have decreased in importance, but are worth using for clarity and search results. The META description is still used by some Search Engines as default text indexed by Search Engine spiders for search results. The keyword tag is least important but is still used by some engines. My theory is, you never know when rules of Search Engines will change, or a new engine will want them, so take time to include these tags in all your web pages.

Link popularity

Links from other popular websites back to your website are one way of increasing your site's popularity. Finding websites with similar content (but not your competitors) and high link popularity, then trading links to be posted on each site, is one way of increasing your site popularity. Good content is vitally important because visitors who stay longer while visiting a website help measure popularity of site in Search Engines.

Paid Inclusion

Paying a one-time fee or (as is most recently case) a yearly renewable subscription fee to be included in Search Engine results. Directories also use this style of service to accept submissions. Paid inclusion does not guarantee that you will be listed with Search Engine or Directory, but gives a shorter time-line of acceptance if they do.

PPC (Pay-Per-Click)

Overture is most popular PPC engine. You bid an amount per keyword phrase to get highest ranking in Overture search results compared to your competitors.

Google AdWords Select

Google AdWords is a program that uses your chosen keywords in an ad in Google Search Engine results in order to promote click-throughs.

Log Stats programs

Having a log stats program is very helpful in tracking your visitors, finding which keywords they are searching on to enter your website, tracking which pages they leave from and much more. Analog is a good free log stats program. WebTrends is a popular paid logs program used by many businesses.

Free submissions take patience

After paying for inclusion, try submitting to some of secondary Search Engines and directories. Long before Google was a household word, I thought it might become popular and submitted company website. It certainly paid off a year later when Google became best of upcoming Search Engines.

Another avenue to venture down are specialty directories. As web grows larger over time, specialty directories (also known as vertical portals or "vortals") focused on your business area may help you get more link popularity and your company name out to public.

Stay Honest

Stay honest, create good content and do your homework when hiring for services.

Using affordable Search Engine Marketing services you will add to your audience exposure on web. In this way you will always be ahead of game and hopefully, ahead of your competitors.

*definitions supplied from Webopedia website: http://www.webopedia.com/

**definition supplied from Marketing Terms.com website: http://www.marketingterms.com/

When you are ready to put your website to work for you, it's time to contact us.

Search Innovation Your Search is Over™ http://www.searchinnovation.com info@searchinnovation.com

Copyright © 2002 Search Innovation. All Rights Reserved.