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<meta name="robots" content ="index, follow">
With this we're telling spider/robot to follow all links when visiting this page. If you have a members area or an admin area on your site that you don't want listed in SE's, or any other pages you want to keep to yourself then you can use this -
<meta name="robots" content ="index,no follow">
Other tags that may or may not be useful included from this page -
<meta name="author" content="how to make money online"> <meta http-equiv="expires" content="0"> <meta name="resource-type" content="document"> <meta name="distribution" content="global"> <meta name="revisit-after" content="1 days"> <meta name="rating" content="general"> <meta name="generator" content="php-nuke 6.8 - copyright 2003 by http://phpnuke.org"> <meta name="copyright" content="copyright (c) 2003 by http://how to make money online"> In general I wouldn't use any of above tags other than author and maybe revisit-after. Since using them will push text content of your page further from top of your document.
A well known and very useful tool for checking out what search words people are using on SE's is Wordtracker. When you know what people are searching for you know what keywords and keyphrases you should be weaving into your website. This tool is used by all online Marketing experts. Another tool is Overture suggestion tool which will list number of times a word or phrase has been searched for on Overture engine over previous month. A handy tool that will query Overture directly from your desktop and store all results of your keyword searches is Good Keywords. For a more extensive list of keyword resources try my keyword research page.
5: Body text Keyword/Keyphrases and bold text. This is very much where focus has switched when it comes to keywords and keyphrases. Generally it makes sense more focused your body text is on what your site is about better you will get listed. In those terms everyone's a winner. You get better listing and your content is more relevant in order to achieve that. Does that make sense ? let me clarify.
Returning to our examples again our site is called exercise-equipment.com We've already used phrase 'exercise equipment' in our domain name, page title, body text title and in our meta tags. If we now add this same phrase to main text of our page a number of times ideally near top within first paragraph we'll boost our ranking in SE's yet again.
Note you should try to make phrase fit text and not just cram it in there. It's also important not to over do it. As it is with other techniques described in this article. You can get your site dropped and even barred from SE's if it's seen to be 'spamming' them by abusing these techniques. So tread carefully and try not to over do it.
Back to keywords/keyphrases, there's a further twist to this if we also make body text 'exercise equipment' bold we'll score again in SE's since text in bold is seen as being more important and again more relevant. ;-) The side benefit is that it breaks up text a little for our site visitors and makes page a little more interesting.
Darren Yates is the owner of ditto design a web design/development and search engine marketing company. He also owns and manages how-to-make-money-online.info a site focused on the many and varied ways of making money online. Featuring product/service reviews, resources, articles, links and a forum. Darren first got online in 1994 and started up ditto design in 1999, making a living online ever since.