Optimise your Site for the Search Engines Pt 1

Written by Darren Yates

Continued from page 1
<meta name="robots" content ="index, follow">

With this we're tellingrepparttar spider/robot to follow allrepparttar 127951 links when visiting this page. If you have a members area or an admin area on your site that you don't want listed inrepparttar 127952 SE's, or any other pages you want to keep to yourself then you can use this -

<meta name="robots" content ="index,no follow">

Other tags that may or may not be useful included from this page -

<meta name="author" content="how to make money online"> <meta http-equiv="expires" content="0"> <meta name="resource-type" content="document"> <meta name="distribution" content="global"> <meta name="revisit-after" content="1 days"> <meta name="rating" content="general"> <meta name="generator" content="php-nuke 6.8 - copyright 2003 by http://phpnuke.org"> <meta name="copyright" content="copyright (c) 2003 by http://how to make money online"> In general I wouldn't use any ofrepparttar 127953 above tags other than author and maybe revisit-after. Since using them will pushrepparttar 127954 text content of your page further fromrepparttar 127955 top of your document.

A well known and very useful tool for checking out what search words people are using onrepparttar 127956 SE's is Wordtracker. When you know what people are searching for you know what keywords and keyphrases you should be weaving into your website. This tool is used by allrepparttar 127957 online Marketing experts. Another tool isrepparttar 127958 Overture suggestion tool which will listrepparttar 127959 number of times a word or phrase has been searched for onrepparttar 127960 Overture engine overrepparttar 127961 previous month. A handy tool that will query Overture directly from your desktop and store all results of your keyword searches is Good Keywords. For a more extensive list of keyword resources try my keyword research page.

5: Body text Keyword/Keyphrases and bold text. This is very much whererepparttar 127962 focus has switched when it comes to keywords and keyphrases. Generally it makes senserepparttar 127963 more focused your body text is on what your site is aboutrepparttar 127964 better you will get listed. In those terms everyone's a winner. You get better listing and your content is more relevant in order to achieve that. Does that make sense ? let me clarify.

Returning to our examples again our site is called exercise-equipment.com We've already usedrepparttar 127965 phrase 'exercise equipment' in our domain name, page title, body text title and in our meta tags. If we now add this same phrase torepparttar 127966 main text of our page a number of times ideally nearrepparttar 127967 top withinrepparttar 127968 first paragraph we'll boost our ranking inrepparttar 127969 SE's yet again.

Note you should try to makerepparttar 127970 phrase fitrepparttar 127971 text and not just cram it in there. It's also important not to over do it. As it is withrepparttar 127972 other techniques described in this article. You can get your site dropped and even barred fromrepparttar 127973 SE's if it's seen to be 'spamming' them by abusing these techniques. So tread carefully and try not to over do it.

Back torepparttar 127974 keywords/keyphrases, there's a further twist to this if we also makerepparttar 127975 body text 'exercise equipment' bold we'll score again inrepparttar 127976 SE's since text in bold is seen as being more important and again more relevant. ;-) The side benefit is that it breaks uprepparttar 127977 text a little for our site visitors and makesrepparttar 127978 page a little more interesting.

Darren Yates is the owner of ditto design a web design/development and search engine marketing company. He also owns and manages how-to-make-money-online.info a site focused on the many and varied ways of making money online. Featuring product/service reviews, resources, articles, links and a forum. Darren first got online in 1994 and started up ditto design in 1999, making a living online ever since.

Understanding Search Engine Robots

Written by David Bell

Continued from page 1
There is one very important lesson to be learned from this crazy robot behavior. You need to makerepparttar navigation in your web site so easy that a visitor can find any page within 2 clicks of your home page. One way of doing this is installing hidden DotLinks [Dotlinks are little periods that are linked to other pages which are not really noticeable on your page if you put it as a period. Although, they are not easily seen byrepparttar 127950 human eye, they are a link that a robot can follow] in your web site. When you do this, robots can find your pages faster and more easily. Giving The Robots What They Want. So how do you makerepparttar 127951 search engine robots give your site a better rating than allrepparttar 127952 other millions of websites trying to dorepparttar 127953 same thing? Simple, give them what they want. You can't trick them or make them think that you are better than you are. Think about a visit fromrepparttar 127954 eyes of a robot. He finds a site, usually from links embedded in web pages, then loadsrepparttar 127955 text fromrepparttar 127956 first page. He looks forrepparttar 127957 META tags and pulls outrepparttar 127958 keywords and description. If not there he takesrepparttar 127959 first 200 or so characters of text and uses them as a description. The Title is extracted. He extractsrepparttar 127960 pure text fromrepparttar 127961 page (strips outrepparttar 127962 HTML coding). He takes outrepparttar 127963 common words leaving what he feels may be keywords. (Most do not do this last step.) He now extractsrepparttar 127964 hyperlinks collating them into those that belong to this website and those that don't (He visits these later as this is how he finds new websites). He may dorepparttar 127965 same withrepparttar 127966 email addresses. He goes on torepparttar 127967 next page and so on until he has visited all ofrepparttar 127968 pages in your web site. Now they store all of this information. He now knows how many pages you have, how many 'outside hyperlinks in your site', and can give your site a score based on how it is set up. These arerepparttar 127969 basics. What do they do withrepparttar 127970 info? When someone comes to search a phrase or keyword, another search routine program takes over usingrepparttar 127971 informationrepparttar 127972 robot found. A person types inrepparttar 127973 keywords andrepparttar 127974 search program returnsrepparttar 127975 256,000 pages matching their keywords. BUT they also considerrepparttar 127976 following: How old isrepparttar 127977 website or how long hasrepparttar 127978 engine known about it? How large isrepparttar 127979 website? Was it properly constructed? How many hyperlinks are there to outside websites? VERY IMPORTANT! How many hyperlinks are located on other websites to this site. The older and betterrepparttar 127980 websiterepparttar 127981 more links to it. These robots know when you are cheating. You can't trick them. It is so simple forrepparttar 127982 robot developer to incorporate code to negaterepparttar 127983 tricks. What about scoring keywords only once or twice per page or area like meta, title, etc? Is this page close in size to allrepparttar 127984 other portal pages? How many web pages inrepparttar 127985 same directory haverepparttar 127986 word "index" in them? Does this site have a lot of content? Are there links to outside sites? Each page can be checked and compared against whatrepparttar 127987 robot feels is a statistically normal page. These are computers you know. You need a lot of pages with normal content. Instead of spendingrepparttar 127988 time to make fake pages, giverepparttar 127989 real ones content. This will also give your visitors something to come back to. CONTENT I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

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