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Regarding theory being expressed that google doesn’t want you using keywords . Think about it. The whole basis of search process revolves around keywords. We don’t search for a whole page of matching data. We search on a word or phrase. Who is going to determine which words are relevant to our website. Of course search engines must leave that to us. Logic is part of that process and they still can’t get that logic from a machine. It is just too time consuming and resource heavy to try any valid effort at that. The search engines need us to provide that data at this time. If you have figured out point where search engines are deciding that “over use” can be stamped on this one, you have done well. I can show you heavy, heavy keyword placement that is being rewarded as we speak. That is now amidst results of google changes.
USE YOUR OWN LOGIC. Do what is working . If it is working, nobody can say that google is discouraging practice. Personally, I am saying only rule today is that “there are no rules”
Observe, apply logic, and react positively. Don’t quit on it, because job will never be complete. It will be a process of constant adjustment to needs of present time.
Tom Henricks I’m not considered an “expert”.
Tom is webmaster at website "Low Cost Websites" that is primarily targetted at helping to improve website performance and also a practicing walleye fishing guide near Windsor Ontario.