Only One Chance

Written by Bob Osgoodby


Continued from page 1

"Tired ofrepparttar "Rat Race"? Free online training and no capitol needed!" Did this guy mean "capital"? I'll hang on every word he has to say.

"Exciting,EasyandProfitable" - guess this person never learned how to use that big bar onrepparttar 105239 bottom ofrepparttar 105240 keyboard. I think you see where this article is going.

If you are going to advertise a business onrepparttar 105241 web, and you present less than a professional image - you're not going to do business. If you present yourself likerepparttar 105242 above examples, enjoy your "walk onrepparttar 105243 quiet side". Most people are not idiots, and I'm surerepparttar 105244 authors ofrepparttar 105245 above ads are not either. But why give that impression? I sure wouldn't do business with any one of them.

I read another ad for Web Design andrepparttar 105246 HTML coding in his ad was wrong. That surely built a lot of confidence in his ability to design sites for me.

Most people scan poorly constructed ads and simply "click away". Guess they feel like I do. If you don't care enough to write a credible ad, why should I think you'll care about me if I buy from you?

Many people rely too heavily onrepparttar 105247 spell checker on their computer. This is a mistake. After you do spell check, get someone else to read it. When writing something, many times you get so close torepparttar 105248 article, you miss mistakes that someone else would quickly find. Many words that are being used incorrectly will pass spell check.

Remember - you usually get only one chance to make a sale when a person sees your ad. If it is well written, and has an attention getting headline, you just might make that sale. If you want to do business onrepparttar 105249 web, get serious or people will come torepparttar 105250 conclusion that you are someone who "Doesn't Have a Clue" and look elsewhere.



Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm


Communication: Management's Responsibility

Written by Robert F. Abbott


Continued from page 1

Management simply can't function effectively if it gets bogged down in details or specifics. Nor can it make important decisions if it stops to consider how each decision will affect individual persons inrepparttar organization.

Still, there's much management can do to bridgerepparttar 105237 divide. Andrepparttar 105238 first step in that process is for management to accept responsibility for better communication. Unless management takesrepparttar 105239 initiative, there's no way for communication up and downrepparttar 105240 hierarchy to take place.

After all, employees can -- and often do -- express their ideas and emotions. But nothing can happen unless someone in management allows it to happen.

For example, inrepparttar 105241 Heathrow program,repparttar 105242 managing director spots some trash in an out-of-the-way spot and calls in a cleanup crew. The customer service manager, who supervisedrepparttar 105243 managing director forrepparttar 105244 week, chastised him for incurring an expense that wasn't inrepparttar 105245 budget (an appropriate response becauserepparttar 105246 customer service manager would be chastised by his immediate superior if he had done that). The CEO responded by making an important policy change onrepparttar 105247 spot, yet what he really needed was a mechanism to get and give information about such problems, and a policy about when exceptions could be made.

By creating a mechanism that allowed workers atrepparttar 105248 front lines to communicate about that kind of problem (trash), he would get both results and greater employee loyalty.

Robert F. Abbott offers unique and useful business communication ideas in the complimentary online ezine, Abbott's Communication Letter http://www.abbottletter.com .


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