With Web page information, anybody anywhere who can access Web and hears about you is a potential visitor to your Web site and a potential customer for your information there.

6. To Sell Things Many people think that this is number 1 thing to do with World Wide Web, but we made it number seven to make it clear that we think you should consider selling things on Internet and World Wide Web after you have done all things above and maybe even after doing quite a few more things from this list.

Why? Well, answer is complex but best way to put it is, do you consider telephone best place to sell things? Probably not.

You probably consider telephone a tool that allows you to communicate with your customer, which in turn helps you sell things. Well, that's how we think you should consider WWW.

The technology is different, of course, but before people decide to become customers, they want to know about you, what you do and what you can do for them. Which you can do easily and inexpensively on WWW. Then you might be able to turn them into customers.

7. To reach a highly desirable demographic market The demographic of WWW user is probably highest mass-market demographic available. Usually college-educated or being college educated, making a high salary or soon to make a high salary, it's no wonder that Wired magazine, magazine of choice to Internet community, has no problem getting Lexus and other high-end marketers advertising. Even with addition of commercial on-line community, demographic will remain high for many years to come.

8. To Create a 24 Hour Service If you've ever remembered too late or too early to call opposite coast, you know hassle. We're not all on same schedule. Business is worldwide but your office hours aren't. Trying to reach Asia or Europe is even more frustrating. But Web pages serve client, customer and partner 24 hours a day, seven days a week. No overtime either. It can customize information to match needs and collect important information that will put you ahead of competition, even before they get into office.

While benefits of these actions may not have an immediate effect, you can be sure that should I ever have another “item of interest!” these two gentlemen would not hesitate to purchase from me. They can count on me to accommodate their needs, instead of catering to my wants. Creating this type of good will instills trust, and knowledge that you have customers best interest in mind.

“Me thinketh thou doth protest too much!

Do you accentuate positive? Or, do you run on negativity? Negative Ebay feedback is a tool that everyone should use with restraint, or not at all. As a rule, I never leave negative feedback. Unless someone has blatantly lied about your product, or attacked you personally without merit, then I would not leave any feedback in “minus” side of isle!

“Flame” wars are not pretty. I have seen a lot of unnecessary back and forth “banter” that could have been avoided, if they (the seller) just resisted urge to make their “two cents” known. Sometimes it gives customers impression that you are more concerned about arguing, then conducting your business.

I have also witnessed seller feedback that has included some pretty foul language. Engaging in this type of verbal sparring is not much of a confidence builder either. It is more telling of what you are, then about revealing sins of your customers. Don’t go out of your way to register a negative response if you can help it. Heed sage advice that our Mother’s use to tell us: “If you can’t say anything nice, don’t say anything at all!”

“What we have here is a failure to communicate!” Communication with your customers should not amount to sound one hand clapping! Bottom line, if someone e-mails you with a question--answer it! Here is an example of type of feedback I obtained by doing just that……

“He was very Helpful and cooperative in answering questions. Follow-up: Will DEFINITELY use his services anytime he has items of interest! Great Seller!”

The gentlemen who left this positive review, wanted to know about some of particulars of a “Mickey Mouse” clock I had up for auction. His wife is a collector of all things Disney, and thought it would be a nice surprise for her birthday. The clock, to say least, was in sad shape. It was incapable of keeping time, and only part of it in working order was second hand. I thought for sure that he would be disappointed with item despite full disclosure of all of it’s imperfections.

To my surprise, not only did I receive positive feedback, but he also told me that his wife absolutely loved it! In this instance, one man’s junk, truly, is another man’s treasure! I never thought this item was worthy of any praise! The time it took to answer his questions—all of five minutes!

I know that some of you will say that I am not being realistic. You just can’t answer e-mails all day; “I have a business to run!,” you might proclaim. If you plan on making a living on Ebay, then you better think about hiring someone to help you answer your daily inquires if it is just too overwhelming. If you specialize in a particular product, set up a Frequently Asked Questions page to any Auto-Responder.

If you use Ebay on an infrequent basis, and have less than thirty listings a month, then you really don't have any excuse not to provide great customer service and e-mail communication. You shouldn’t be inundated with questions regarding that many items, unless product you are selling is technical in nature.

If you ignore your customers, they will go away. Good customer service should be woven into fabric of every good business. I cannot overemphasis importance of this issue. I continue to be perplexed by fact that it is last on list of business priorities for some Ebay sellers!

Will good customer service and communication alone make you rich on Ebay? That would be a resounding "no”. You will have to understand your market, and provide products that Ebay community will bid on consistently. There will be “bidders & buyers” out there that will make mistakes and commit some auction sins! Forgive all Ebay sins and you will be rewarded with happy, repeat customers!

Robert C. Potter is a wholesale and retail surplus products specialist. He is the author of “The Ultimate Guide To Products For Resale!” Over 300 Wholesale & Surplus Supply Sources For Ebay Auction Sellers, E-Commerce Websites, Flea Market Vendors, and Retail Store Owners! You can find his 160 page ebook at: http://www.productsforresale.com