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Google and Yahoo! answer some of those questions. If you do online PPC with either, they will distribute your ads across multiple sites. However, you’ll still have to manage much of program yourself.
New services are now available that allow small local and regional companies to effectively and efficiently hook customers online and only in geographic areas where businesses operate.
ReachLocal is my favorite of new services. It is one I’m using for my own business and for that of my clients. It selects sites on which your ads appear, manages keywords across publishers, optimizes your keywords on a daily basis and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program.
PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have ability to level playing field with national competitors. Go local.
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Levolor, New World Mortgage, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.