Online Resources for Innovators--http://www.newideatrade.com/inventions.htm Written by Neil Armand
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At http://www.patentcafe.com, innovators can find information on invention evaluation, patent licensing, product development, patent search, and patent software. It also publishes useful articles on various aspects of intellectual property industry. Innovators can also register their websites on its directory. InventionCity (http://www.inventioncity.com) offers a host of tools and information including innovation market research, manufacturing, financing, and marketing resources. It also allows innovators to post their intellectual property on its database. In addition, it offers a list of helpful books and articles ranging from mastering dynamics of innovation to anatomy of a business plan.
Neil Armand Intellectual property Professional Global Commerce & Communication Telephone: 320-250-0950 Fax: 320-230-1096 Email: gcomm@astound.net URL: http://www.gcchq.com
| | Are Banner Ads Worth It? The statistics tell the tale.Written by A. Joelene Orlando
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that Banner Ads work a lot better at building brand recognition than they do at generating click throughs, and running really effective campaigns require a hefty bank account. These factors make banner ads a great advertising deal only for larger organizations that have budget and long-term commitment to make banner ads successful. It’s pretty well known in PR and advertising industry that click through rates of a particular banner ad starts high, and longer banner stays up, it declines rather rapidly. This is where money starts going out window, is when you introduce new banner ads into rotation. To maximize results of Banner Ads, new banners need to be updated and rotated, and generally, a dozen or more banners should be on ‘stand-by.’ Starting to sound expensive? With cost of number of banners, agency fees and sites to advertise on, requires a very healthy budget to run a very effective banner ad campaign.So, what do small business owners need to do, to capitalize on this $2 billion piece of pie? Just have a diversified advertising plan, and make sure that you do your research on Banner Ads, as well as other effective marketing techniques, and as your business starts to grow, you can take advantage of wonderful world of Banner Ads. Don’t start of your small business throwing all your money into Banner Advertising. You’ll sink before you’ve even started. Just a thought to keep in back of your mind when considering Banner Ads, “Everything in moderation is a good thing.”
Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketing Answers with a broad knowledge of topics covering Internet marketing and communication strategies for both consumer and small business owners. http://www.emarketinganswers.com is dedicated to providing free, comprehensive emarketing resources and online promotion tools.
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