Online Promotion Beats Traditonal 30-1 for the Author or Publisher

Written by Judy Cullins

Continued from page 1

I figure my prep and floor time was 44 hours for just one expo. With sales under $350, I'd say that was slave labor.

Think of Your Promotion Time and Budget

Most small publishers don't have a large marketing budget, nor have enough time to promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. But do they bring results?

Aren't sales what we should count? Beforerepparttar sales roll in however, you need to create a foundation--a plan--of what you want to promote, what money you want to make from it monthly, and how you will getrepparttar 125053 word out to your target audience. This takes time, but is worth it.

If other marketing and promotion campaigns have brought few book sales, have left your wallet thinner, wasted your valuable time, or left you with a garage full of unsold masterpieces, you may now to ready to set up your book's virtual marketing machine--the Internet.

Online Marketing Can Produces 30 times your Profit in Just Five Months

Rather than a shot gun approach, I suggest you use this one favorite and highly successful Online marketing technique. This one approach has increased my own Web site sales move than 30 times in five months.

Whether you have a Web site or not, you can apply your writing ability to produce short articles to submit to hundreds on Online ezines, whose readership of thousands, even hundreds of thousands, will read your article.

Since you will include your signature box atrepparttar 125054 end of each article with your book title, your email address and benefit statement, people can get in touch with you and possibly become buyers.

The articles, your eReports, and books all help promote your service too.

When you have written a well-constructed article, giving real information and how-to's, you will attract these potential buyers torepparttar 125055 site where you books are sold. (for more _information see Quadruple Online Sales in Four Months with Free Articles_ and Ten Non-techie Ways to Market Your Book Online on

Getting Started

First, create five to ten articles from 600-1200 words, possibly excerpted from your novel, or how-to's on your subject. Joinrepparttar 125056 Online Revolution by subscribing to several opt-in ezines. As soon as you subscribe, you'll receive one or more articles a day.

Take time to read other people's articles to see what format and content they use. This Online research is worth gold, because you will now be able to model your articles after others and get what you write published, so thousands can learn from you too. You will want to use.

Time Investment

While we need promotion, how much time do we actually put into it? I'd say I put around 5-7 hours a week into submitting articles. I writerepparttar 125057 articles and submit one or so a week. I started submitting to only a few, but had immediate results. The first week several publishers used my traditional article "Sell More Books with a Powerful Back Cover." I put a link to a product "How to Get Testimonials fromrepparttar 125058 Rich and Famous" in my signature box, bringing increased sales.

My time is minimal for huge results. If you are a newbie, but want to know more about this technique, please visit my Web site to see what I'm offering. You can take a teleclass. If you miss it, you can getrepparttar 125059 audio cassettes, or you can read my eBook _Quadruple Online Sales in Four Months with Free Articles_ to find out how to writerepparttar 125060 articles, subscribe and submit them.

Online Promoting is Easy, Convenient, and Profitable

Better than press releases, book reviews or book signings, you can create and promote articles conveniently right from your office or home. Give this a method a chance. You'll only be sorry you didn't do it sooner!

Judy Cullins: author, publisher, book coach eBook:_Quadruple Online Sales in 4 Months with Free Articles_ Send an email to The Book Coach Says... includes 2 free eReports Email:


Written by B.L. Ochman

Continued from page 1

Be visible Make it easier for a journalist to come to you than to your competitors. If your posts in newsgroups and forums are smart and helpful, you can create a reputation for yourself as an expert. And journalists want to talk to experts.

Findrepparttar names of editorial directors of major Web sites, editors of e-zines and Online newsletters and analysts and address your pitches directly to these people.

The traditional press release is dead Journalists almost universally express disdain forrepparttar 125052 traditional press release. The vast majority of releases are formulaic, rambling and if they have a story to tell it is usually boring as hell and lost amidst superlatives and marketing babble.

Want to win coverage? Start by throwing outrepparttar 125053 tattered old print press release. Write like you have 10 seconds to make a point. Because online, you do.

The new message for new media Ten well-constructed story suggestions will dorepparttar 125054 work of 10,000 press releases.

Stories have to be individually tailored to specific outlets. The expectation of blandness, poor writing and bias is so ingrained in journalistic culture thatrepparttar 125055 form ofrepparttar 125056 press release has become entirely devalued.

Moderators of forums, newsgroups, Mail Lists and web sites have no use forrepparttar 125057 traditional press release. When you practice Reality PR you will learnrepparttar 125058 format they do need.

The Internet has rendered traditional made-for-print press releases obsolete.

Don't SPAMrepparttar 125059 Media While it is perfectly acceptable for pitches to be unsolicited, you need to observe a number of courtesies.

Relevance isrepparttar 125060 key. Readrepparttar 125061 publication, watch or listen torepparttar 125062 show BEFORE you pitch. Better yet, study several editions. Learn its point of view andrepparttar 125063 type of stories it features. Identifyrepparttar 125064 writers who cover your sector.

Give away your knowledge Write articles for online publications. Volunteer to be an on-call exert for a major web site. Make a genuine effort to help people who participate in forums, mail lists and newsgroups. Skiprepparttar 125065 bluster and bluff.

There is more to PR than publicity. If you're Number One in a field that affects millions of consumers,repparttar 125066 media will seek you out. Atrepparttar 125067 least, they will listen when you call or read release you send because a story about your industry wouldn't be complete if you aren't included. Approximately 100 companies inrepparttar 125068 United States fall into this category.

If your company is small to mid-sized, not publicly traded, new onrepparttar 125069 block or a behind-the-scenes business you'll have to learn other skills for spreadingrepparttar 125070 word about your virtues.

B.L. Ochman Internet marketing strategist, journalist and speaker is the author of a new e-book on Reality PR

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