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At end of week, send out another email with answers (this might grab a few that didn't participate before, or maybe got stumped and you never got an entry from). Give details again of products, which answers were related to, and also be sure to announce winner. You can possibly even give a special incentive to buy products you featured in contest, since many of your subscribers have been eyeing these products all week - a special might just give them extra push to buy.
You can do variations of this, such as having weekly-featured products and instead of giving away prizes each week having a monthly drawing where those that win weekly contests are entered in. Just as long as you are doing something other than just "weekly sales" you will stand out of crowd and increase your sales!
------------------------ About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. For more Direct Sales Success Tips, visit: http://www.directsaleshelpers.com/newsletter.html