Quikonnex is a great way to keep fun you want as a publisher, and more. You don’t need those lists, or auto responders, or need to worry about spam, or any of that junk. Here’s what is even better – search engines get pinged each time you submit an article or “item” as we call them on Quikonnex. You don’t need a delivery date. You can submit “items” as you come across them. You can use graphics without overloading a subscribers inbox like in email. You don’t need email, as your subscribers subscribe through a “viewer”. They can keep in contact with you through your personal private messenger provided so generously by founders of Quikonnex system at no additional charge to you. You get live online support and twice weekly training and meetings, all inclusive in minimal monthly charge. One of best things: all of your “items” go in to a database that is clickable under category titles you create in templates. Very simple, fun, and best of all, hassle-free. So instead of sending out email newsletters that may get read, then deleted after all your hard work, you publish on a “channel” that is a syndicated RSS feed, with an “editor” provided if you don’t know HTML, that goes into a readily retrievable database, that pings search engines and then stays on internet indefinitely meaning it is searchable! This means your newsletters are cumulative, they don’t get deleted, and all your hard work stays available for each new subscriber who comes along without you doing anything. You just keep on publishing! How great is that??? So before you take email plunge, consider benefits you’ll have publishing new way – in living RSS technology.

Marketing an exclusive message that caters only to a specific group, such as IT managers or engineers. Remember that decision maker may not be a technical expert.

Along those same lines however, there are many small software developers who market primarily to internet home based market when they could significantly increase revenue by targeting traditional small business owners who can't afford large CRM (customer relationship management) applications offered by software giants.

Promoting technical innovation instead of its value to potential customers. This actually ties in with number two because avoiding this "faux pas" is another function of your value proposition.

Introduce new products and technical development with articles in professionally prepared press releases that inform public of its value and benefits to their bottom line. Focus on increasing a business' profits and you're definitely on right track.

Those articles and press releases form basis of stronger sales material and direct mail campaigns. Build on this publicity by employing focused placement advertising in publications and events that will enhance credibility your product.

Use clearly understandable language rather than industry jargon to communicate value and context for application. Of course that is not to say you should not attempt to educate your prospects, it is a matter of how it is presented.

Rather than alienating audiences with insiders terminology, explain any terms that may be unfamiliar. In fact, taking an educational approach can work effectively as part of a marketing/sales strategy, but as many of failed dot-com(s) taught us business model must be designed to drive sales, not just demand or interest.

Trendy creative advertising often fails to reach target audience though it may make people pause and look. Maximum ROI (return on investment) demands that promotions focus on user benefits and how your product will drive sales for their company, directly or indirectly. Increasingly it appears that a greater number of companies are looking to technology to help drive sales, rather through product expansion or increasing internal efficiency. Success depends on approaching advertising as a component in your relationship marketing strategy. Each promotion effort should further or establish your rapport with customers. This in turn requires understanding their evolving needs. The advice offered here and a simple plan for your strategic marketing endeavors will help drive not only your revenue, but increased profits.

(c)2004 Enhancement Consulting