An old mentor of mine used to tell me all time, "focus on low lying fruit - there's far more than enough to go around"

PRINCIPLE #2

You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.

If you were reading closely, you'll recognize Principle #2 as same principles that underly great copywriting.

How do you become a great copywriter and master Principle #2?

1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms... - speak with them - survey them - read what they read - talk to others who do business with your market - test using articles and special reports to guage response - do what they do

By doing this you should have content for 20-30 (at least) different benefits for your product.

Then....

2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), services of a copywriter. This is technical aspect of copywriting which can be learned by reading other great material.

Far too many people go right to #2, as a result their benefit statements seem bland, miss mark or seem same as everyone else.

Next time you get distracted by latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make most difference to your pocketbook in both today and in future.

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The best way you would go ahead with this idea would be to first find out about companies struggles. Do a little research while making a few notes in your notepad to really explore possible gaps you could fill. Finally approaching manager or owner of company to discuss your findings would take place. You must be confident with your approach in order to be positively acknowledged. But since you are prepared I’m sure it won’t be a hard task to convince owner with presentation.

The process discussed above isn’t pie in sky. As Bill Gates (founder of MS DOS) once said there’s 3 factors one must recognize to be successful: firstly you must be in right place at right time, secondly you must have vision toward future possibilities and thirdly and most importantly you must TAKE ACTION. Other people have done it, and more are starting up every day. There's no reason why you can't do it. In most cases little or no cash is needed. But with just a little bit of action on your part, you could quickly become a multi-business owner, and very wealthy as well.

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