By finding which related products and services your customers use, you can generate relationships to leverage these demands. If your demographic is generally buys a specific product that is complimentary to yours, you may consider approaching manufacturer of that product for some cooperative advertising. If your customers generally require a specific certification or type of training, you may approach education institutions for cooperative advertising. You may also consider renting member contact information from these groups. Once again, by generating a relationship with groups that have direct access to your customers, you can increase your sales without having to spend more time online.

Regardless of way that you promote your site it will take a commitment of time to make it profitable. It will take an effort both in and out of cyberspace. However, by directly targeting your customers, you will be able to create income and profit without spending a fortune attracting traffic. Target people that buy your product. Focus your resources on these people, and stop wasting time trying to get everyone on planet to view your website. Financial success comes from marketing to people who will purchase your product.

----------------- IP Ware, http://www.freetrainer.com Create Continual Income Streams From Real Estate

It's common practice on Internet that newsletters, or 'ezines'(there are over 300,000 in existence currently), publish articles from writers and in lieu of payment, feature author's "resource box" at end of that article. The publisher receives content free of charge and writer receives exposure whereby ezine readers can link to their website. A win-win.

As a widely featured writer, my publicist, Anne Marie Baugh (who is very highly regarded on and off Web), sends my new articles to those Internet publications who advertise for article submissions. Upon doing so with my latest article, she received this response from a publisher:

{{{{Anne edit below (we can save 150 or so words) for best parts and keep last par.}}}}}

"Could you please tell me why you are sending me these articles? Oh, I think I know answer. I am supposed to put these articles in my newsletter to generate business for Rick Beneteau. Right? Well, what do I get out of it except absolutely nothing. I will be honest with you even though you might not like what I am about to say. I am pretty sick and tired of all scamsters and opportunists on net that want something for nothing or only want to take and don't know how to co-operate so that everyone gains. In first place I am not stupid enough to publish these articles just to benefit Rick Beneteau and secondly articles sound too much like a motivational, inspirational speech that mlm companies use. If they had practical tips that you could apply to business then I would print them but as it is they don't so I haven't printed one yet in my newsletter and I don't plan on printing one in my newsletter anytime soon.

As for money that one can make with an ezine or newsletter. Let me fill you in on something, there are a multitude of "I want something for nothing" type of people on internet and as long as you keep giving they will keep taking and give you nothing back in return. This is reality even though it is not pretty. Unless you actually can get real business people subscribed you won't make a red cent. The only other way that you may be able to make money is if you are selling people hype and pipe dreams and books that tell you how to become a success. This is what business opportunity seekers are buying, they are buying dreams and not reality. It is kind of obvious that Rick Beneteau knows this and is cashing in on it. Unfortunately, I don't wish to lie and con people. If I can't run a business honest way then I don't want to run it at all.

I would sure like to hear your thoughts on what I have said and I don't want to hear some business hype because I don't buy it and I've seen it all before."

Now, what makes this publishers reply not only naive and unprofessional, but also funny, is that her last paragraph invites a response from Anne. Anne sent her a brilliantly worded letter that not only defended me but politely provided this angry person with a little education on Internet publishing. What happened next? I receive a VERY polite letter from her complaining that Anne was "harassing" her:-) Does phrase "get a life" apply?:-)

Lately, I've encountered some very ugly "flames" from subscribers to my opt-in newsletter. Some were long-term readers who woke up one morning with amnesia, suddenly unaware of publication they subscribed to and had been receiving for months and wrote me spam riot act, complete with expletives. A few thought it prudent to report me to "spam police". Good thing I keep subscription records:-)

Ok, before you begin thinking "this Beneteau guy has probably let off some cyber-steam", well, I have. Occasionally, I've reacted out of pure emotion when someone has attacked my integrity. I am fully aware of this "trigger" in me and usually know better than to fire back when I'm hot under collar. A few times, I've been embarrased by my own words. Nothing vile or vulgar mind you, but an unprofessional display of anger. So yes, I'm guilty too:-)

{{{{{Anne, re-write next paragraph}}}}}

A good rule of road - if you feel any kind of negative emotion when communicating by email, complete it, but don't click send. Let it sit there until your temperature reaches normal again and remove "emotion" from your words. As evidenced above, you just may be wrong, but even if not, you will be acting in a totally professional manner.

Now, some questions to ponder.

Does a dial-up account come with an unspoken license to spew venom?

Will whirring sound of a connecting modem actually boost testosterone levels?

Is faceless Internet new, global venting ground?

Is Net getting nasty or what?

Rick is the author of 3 top-selling eBooks at: http://www.interniche.net/ebooks.htm and the purveyor of those amazing traveling billboards called I.D. IT! Plates: http://www.iditplates.net