Online Marketing: Five Fun Ideas that Increase TrafficWritten by Catherine Franz
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4. Help others set up an instant article directory. Offer your articles to be posted on their web site. This works well for others who do not write. It also creates links and increases search engine status for both of you. 5. Create a book web site. You can do this in lieu of offering a free ebook. Market it as a free web book. The term is seldom used and builds curiosity. Design web pages with a title page, table of contents, chapters, etc. Then place your ad or banner for your product or service on top and bottom of every page. Author: Catherine Franz (c) Copyright 2003, Catherine Franz. All rights reserved.
About Author: Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author, and Master Attraction Practitioner. For daily, weekly, and monthly marketing nonfiction writing and deliberately creating ezines and other newsletters, visit: http://www.AbundanceCenter.com, mailto:catherine@abundancecenter.com or 703-671-5677.
| | BREAKING THE VOICE MAIL BARRIERWritten by C.J.Hayden
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Whenever you leave a message, include some incentive for person you are calling to have a live conversation. "I would like to introduce myself" is not a reason for prospects to talk to you. Why should they care? Tell them what it is you think you can do for them in their own unique situation. And do it in 30 seconds -- no one likes long voice mails from strangers, and delete key is at their fingertips. Look for some connection between you and person you are calling that you could put in your message. A mutual acquaintance, membership in same association, or having attended same event are all worth mentioning. If you have seen them speak, or read about them in news, compliment them on it. Be warm, friendly and upbeat, so your message is a pleasure to listen to. If you have called, left messages, and still can't get through to person you want, send an e-mail. Many people will quickly respond to e-mail because it is easy. If you can interest them in what you have to offer (without revealing all details), they may be willing to set up a phone appointment with you to find out more. When you don't have person's e-mail address, try finding it on company's web site or asking receptionist. Should you ever stop calling? That depends on value of potential sale. A $1000 sale might only be worth two or three calls to you, but a $10,000 sale would certainly pay for many more. Every salesperson has a story about a customer who finally said yes after 17th phone call, so if it seems worth it, don't quit!
C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles at www.getclientsnow.com
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