For those people using websites to promote home-based businesses, it can be stressful constantly trying to determine "what search engines want" and agonizing over every downward fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine "A" and an increase position ranking for search engine "B" at essentially same point in time.

Rather than stressing out over every position ranking "wiggle", a better approach might be to just focus on "what do visitors to my site want?". The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down road.

You can save yourself alot of consternation by focusing upon needs of website visitors you are seeking to attract, rather than chasing frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation.

Finding other communties outside wahm community isn't as difficult as you think. There are many, many other kinds of groups, message boards, and websites that could be of interest to you and your future customer. Take a minute to do some non-business surfing on web and see what you come up with.