Online Advertising for DummiesWritten by Daegan Smith
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Be Creative: In a marketplace teeming with new ads you can easily get clobbered on head with run-of-the-mill ad copy. Your most valuable asset in this crowd is your creativity, which will make your ad stand out. Be creative not only in copy, but also in placement of advertisement. An online contact lens clinic pulls hundreds of people every day to take an eye test with a simple ad. The small 1” X 2” banner says, “ Think You Don’t Need an Eye Test?” in same format as you see on reading sheet in an optometrist’s clinic, with alphabets running vertically in a decreasing order. This is a classic example of a simple but creative idea getting desired results. Add more depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response. Choose advertising medium well: They say, “Well Begun is Half Done”. If you are going to spend a sizeable amount of money on creating and placing ads, they should do more than just wiggle and pop. To maximize response, choose advertising medium carefully. You have several choices like banner ads, contextual advertising, ezine advertising etc. Research and read on various formats and factors for each one’s success. Then decide on what format works best for your campaign. Once you have decided on format, it is equally important to choose vendor. If you have decided on banner advertising, research and list websites that would give you maximum exposure to right kind of audience. Check out option of using advertising networks and pay-per-click options as well. http://a1portal.com/ Once your campaign has been set in motion, take care to monitor response and be ready to change or completely redo your copy and advertising vehicles you use. Keep a track of ROI (Return on Investment) for every advertising purchase that you make. This way you can figure out which forms of advertising are working for you and which ones aren’t. All online advertising is aimed at inducing “action”. Every online ad that you see is built to make you act: ‘Register for a free newsletter’, ‘buy now and save dollars’, ‘get a quote on your requirements’…the list goes on. The thing to remember here is that once prospect has been pushed into an action, there should be real value for him at other end of pop- up. Unless you can fulfill promise your brand is making, your online ad has been wasted. A well-planned and well-executed advertising campaign can fuel growth of your home business tremendously. Use online advertising following some simple guidelines and see how it impacts your sales, visibility and brand building, all at same time. Also see: http://www.web-source.net/internet_advertising.htm
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| | A Free articles marketing campaign is an investment that requires patienceWritten by Christopher Kyalo
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Can you buy a certain stock then sell it again following week simply because it lost value by a few cents? Can you invest in building a house and then abandon it in middle because it is not coming up as quickly as you would like it to? You would be crazy to do either of these two things and yet some online entrepreneurs will not think twice about dumping some marketing campaign just because it doesn’t work way instant coffee does. When I started my first online articles campaign for myself, I would often go for weeks without receiving any enquiry. Other times traffic to my auto responder and blog would slow down to a trickle. Then after a couple of weeks it would rise again to some high figures only for surge to be short lived. But I stuck to my program and it never crossed my mind even one day that I should abandon my investment. Today I consistently receive very high numbers in traffic. So how long should one have to wait for an articles campaign online to take effect? I would say you would need to consistently post 10 new articles every month for about 5 months before you can see high, consistent and regular flow of traffic to your site. Whatever you do before you invest in an articles campaign, remember that you will require lots of patience.
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom@freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.
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