One of the Few

Written by Bob Osgoodby

Continued from page 1

Most ofrepparttar affiliate programs require a monthly investment fromrepparttar 101216 people who join, and you earn commissions on what they spend. Why not consider that "three month" approach. Give them a gift equal torepparttar 101217 value of what you would earn in three months if they stick withrepparttar 101218 program. If it's a decent program, they will probably be around a lot longer than three months, and you will have given them a reason to buy from you.

Unless you are a very large company, "Institutional Advertising" probably won't work for you. But you can still attainrepparttar 101219 necessary name awareness. A one time ad does little, if any, good. It is a proven fact that people need to see an ad 5 to 7 times before they act.

I know a person who has advertisedrepparttar 101220 same thing in an online Newsletter for years. She provides a bonus for people who sign under her sponsorship, and keeps her name in front of her target market. She averages one or two sales a week fromrepparttar 101221 ad, and her income far exceeds her expenses.

Newsletter advertising that reaches your target market, is a good choice if done on a consistent basis. Most popular Newsletters average several hundred new subscribers a month. Many not only publish them, but archive them on a web site as well. Here you get a double "whammy". Your message will be read onrepparttar 101222 web site by many people who don't getrepparttar 101223 Newsletter. Some parts ofrepparttar 101224 world limitrepparttar 101225 size of email, and they can't receiverepparttar 101226 Newsletter. But, if they can go to a web site to read it, you have greatly expanded your exposure.

Advertising onrepparttar 101227 web is different from traditional forms. If you provide a reason for people to buy from you, and you keep your ad visible,repparttar 101228 odds are you will be one ofrepparttar 101229 few making any money

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe, and place a Free Ad for your business.

Test, Test and Re-test

Written by Bob Osgoodby

Continued from page 1

She uses a popular ISP, but doesn't use that address in her ads. She feels, and I agree, that an ISP email address does not conjure up a strong "business image". Your choice of an ISP is important if you hope to do business onrepparttar web. Be sure yours provides an industry standard POP3 email capability. While AOL is great for many things, it does use their own proprietary email system, and isn't, in my judgement,repparttar 101215 best choice for running a business.

She got a POP3 email address with each of her web sites, so she uses those. She also uses a different email address on her web sites - most web space providers give you unlimited email aliases. She then installedrepparttar 101216 Eudora email package with a different folder for each address she uses. When she gets an email, which was sent to one of those addresses, she has Eudora automatically file it inrepparttar 101217 appropriate folder, and send an immediate response. This lets her prospect know she gotrepparttar 101218 message, but more importantly, allows her to track which ad it came from. Ifrepparttar 101219 email address was one ofrepparttar 101220 addresses in her ads, she knows which one. If it came from one ofrepparttar 101221 web sites, she knows which ad sentrepparttar 101222 prospect to that site.

But what has happened here? A quick count ofrepparttar 101223 emails in each ofrepparttar 101224 folders reveals which ad is pulling, and whererepparttar 101225 prospect is coming from. Now, rememberrepparttar 101226 unlimited aliases, she got with her web space. If she is going to try to testrepparttar 101227 effectiveness of several publications, she simply uses a different alias for that ad in each publication, and sets up a separate folder in Eudora for it.

There are other ways of course to trackrepparttar 101228 ads by forcingrepparttar 101229 subject in your email address, and having a different subject for each ad. The cost of web space however, and email addresses has come down so much inrepparttar 101230 last few years, that having separate email addresses is most likelyrepparttar 101231 easiest way to trackrepparttar 101232 results of your ads, and present a professional image.

You must test, test, and retest your ads. If you do, you will findrepparttar 101233 winning combination, and realizerepparttar 101234 power ofrepparttar 101235 web.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at:

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