One of the 'Golden Rules' of Internet marketing....

Written by Richard Grady

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That all changed last Thursday however when Google suddenly decided that my little experiment site was far more valuable than it had previously thought. Yup, Google decided that instead of listing my site way downrepparttar rankings for one or two low-level keywords, it would indexrepparttar 144810 site atrepparttar 144811 top ofrepparttar 144812 rankings (quite literally in first place in many instances) for numerous high-level keywords! :-)

Result? The site has gone from receiving an average of 35 visitors a day from Google to receiving over 500 visitors per day. Onrepparttar 144813 busiest day this week, Google kindly sentrepparttar 144814 site just under 800 visitors.

Of course, this is great news andrepparttar 144815 site is already making considerably more profit than it has ever done but just look at how I would have missed out if I had takenrepparttar 144816 site offline. Remember, this is a site that I have barely touched in three years and I certainly haven't spent any time optimizingrepparttar 144817 site forrepparttar 144818 search engines. It is just a simple case of Google changing their algorithm in a way that favours my site considerably. This is one of those situations which could happen to any website at any time and this isrepparttar 144819 main reason why I say, once you have a site online, leave it there.

Clearly there is no guarantee that my site is going to stay atrepparttar 144820 top of Google for any length of time and given my experience of how search engines work, I am prepared for it to drop back downrepparttar 144821 index at any time but I am certainly enjoyingrepparttar 144822 extra traffic while it lasts.

The above situation also illustrates how fickle search engines can be. Longer term readers will remember that I tookrepparttar 144823 decision not to bother chasing search engine rankings some time ago. This decision was taken after Google decided to move one of my highly optimized sites from top position for countless keywords to about 20th position. This was a site which I had spent weeks optimizing and a site which had held top positions for over two years. Traffic to this site dropped away in hours and that wasrepparttar 144824 point at which I vowed not to waste my time chasing search engine rankings and instead, would just letrepparttar 144825 search engines sort themselves out and rank my sites as they saw fit.

Sometimes this approach works and sometimes it doesn't - I try not to let it worry me either way.....

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit:

How to Start an eBay Business

Written by John Evans

Continued from page 1

When choosing what items to put up for auction on eBay, keep in mind all items must be shipped torepparttar buyer. For this reason, you should elect to put easily-shipped items up for sale. Additionally, you will need to make sure you haverepparttar 144708 proper shipping materials available to ensurerepparttar 144709 items arrive inrepparttar 144710 same condition they left in. The United States Postal Service will ship Priority Mail boxes directly to individuals who order off their website. The Priority Mail system enables sellers to mail auction items in a special box that is included intorepparttar 144711 price ofrepparttar 144712 shipping. The newest addition to this class of boxes include a flat rate box, which allowsrepparttar 144713 contents to be shipped at one low fee regardless of weight. All items must fit easily intorepparttar 144714 box for this rate to apply. Whatever your choice for shipping agency, ensuring your items can be mailed cheaply and easily, will result in more of your items successfully selling at auction.

Finally, when you start your eBay business, take great care in deciding what type of items you wish to sell. Creating a special niche just for your items will encourage buyers to become repeat customers. Providing your website with a professional image that best displays your goods is essential torepparttar 144715 lifespan of your eBay business. It has been proven people are most likely to purchase items from individuals with professional-looking websites, as they best promote competency and reliability. In this theme, your user rating will play a great part inrepparttar 144716 success of your eBay business. For each successful auction transaction,repparttar 144717 buyer will provide feedback noting your services. Businesses with high amounts of positive feedback will gainrepparttar 144718 highest number of customers.

John Evans runs, and has written the book Success Alert - Conversations with Successful Internet Entrepreneurs which has been widely acclaimed in a variety of online and print media. If you're interested to find out how to start an ebay business this book is an absolute must-read!

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