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Your Title is Hook for Article
Most readers (skimmers, actually) wonít get past title. So make it a grabber. Give them reason to keep reading. In this case, itís long (which Iím convinced works best). This title has three sections - which track with body of article.
Yellow Page Advertisers: Your Calls are Going to Decrease - Hereís Remedy
A. Tells who information is for - Yellow Page Advertisers People can tell whether or not it applies to them. I increasingly write audience-specific articles and address them (consultants, speakers) in title, rather than writing for less-focused "everyone in business."
B. States problem - Your Calls are Going to Decrease It backs up claim with a bulleted list stating why
C. Tells thereís a remedy for problem - if they just keep reading The article provides a 4-step list stating how to get ready and protected
Thatís a lot to accomplish in 750 words - read it yourself at: http://www.yellowpagesage.com/article253.html Since website itself provides visitors helpful free resources, it neednít all be included in article itself. Interested readers can explore further at http://www.yellowpagesage.com Besides, Iíve sent a barrage of related articles, which further build on each other.
Build Your Professional Reputation
616 mentions in Google is an impressive yield for a single article. Admittedly, not all cites provide live links or appear on high Page Rank sites - but some do. (And there are duplicates in that number.) But given amount of my effort involved, Iím well repaid.
Now, think past any single article, to impact that niche-specific articles can have on your professional standing. Let me prove it. Search Google for "Yellow Page ads" (in quotes). When query results show 38 million pages, enter "Lynella Grant" in Search within Results box. The outcome: 5,000 pages related to Yellow Page ads refer to me. Thatís a ripple in Internet universe, but certainly positions me for other activities in that arena.
Donít you think you or your website can profit from similar online visibility? Writing articles is way to go.
--Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719)395-9450