Continued from page 1
"For
best games computer I've found, click here"
Secondly, of those people that *do* click through, very few will actually find what they want because you're not specifically sending them to exact product that matches their needs.
Now, text links just like example above, inserted at both top and bottom of every page, will garner much higher clickthrough rates than any banner ad, but if we ultra-target, we can boost our results much, much more.
Provide lots of options to your visitors, in form of links to other pages. Pages that pander to all sorts of different scenarios:
- Are you looking for cheapest computer? - Are you searching for latest model of computer? - Do you want to do desktop publishing with your computer? - Are you new to computers and looking for an easy option?
And so on.
If necessary, break it down even further.
Get your visitors to choose their country. Then what style they're looking for. Or price they're willing to pay.
So long as your visitors feel they're getting close to a solution to their problem, you should be able to take them through 3 or 4 pages without annoying them.
Then, on each of these "subpages" that you've created, find a suitable solution for your patient visitor.
Provide link they've come looking for.
No, don't just "provide" it, "prove" it. Discuss it. Argue it. Compare it with others. Describe your experience of shopping there. Ask others for their opinions.
Make it not only a highly targetted option, but also one you turn into such a perfect-sounding solution, they just *have* to click it.
They'll be so targetted that your clickthrough rates will skyrocket.
And as you've carefully matched affiliate program with your lead, your sales will also increase considerably.
You win both ways.
One further way you'll benefit is that these sub-pages are exactly sort of highly targetted pages that search engines love - bringing in even more traffic (and sales).
And fact you're creating keyword rich links pointing to these sub-pages will help them (and your main homepage) rank even higher.
Did you notice how many times I naturally managed to include word "computer" in links above?
Search engines - and Google in particular - *love* this.
Lastly, if you want to see two examples of sites that ultra- target, check out following two links:
> http://www.MerchantAccountForum.com > http://buildit.sitesell.com/buynow.html
============================================================ Richard Adams is the author of Ebook Sales Assistant. How to create an ebook sales site - on a tight budget, with no technical knowledge and in a matter of days. What's more, the book has a *killer* affiliate program. Click Here Now => http://www.EbookSalesAssistant.com ============================================================
