One Short Story, Three Very Important Lessons

Written by Joe Chapuis

Continued from page 1

At about this time, I could hearrepparttar voices in my head (no, not THOSE voices) screaming: "Abandon cart! Abandon cart!"

Which is just what I did.

This isn't just a silly little story about me being a cheapskate. There's more. If you sell anything online that has to be shipped, pay close attention here...

"Shipping And Handling Charges Deter 63 Percent Of Consumers >From Buying Online..."

"...Survey reveals that 73 percent of consumers evaluaterepparttar 127450 total price of products, including S&H, before making an online purchase."

"...Companies that are profiting on S&H runrepparttar 127451 risk of increasing distrust among consumers."

"New research indicates that weight-based shipping and handling costs will minimize merchants' and consumers' risks"

[Source: Jupiter Media Metrix Press Release - go read it:]

Moral ofrepparttar 127452 story (Get it? "moral" - Christian book store, ah forget it...)

"Don't judge a book its cover." (sorry, couldn't resist) Or...

"What you're selling and whatrepparttar 127453 prospect thinks you're selling are often two different things." Or...

"The customer isn't stupid. If you're using shipping and handling charges as a mini profit center for your online biz, you're not fooling anyone." Or...

Enough. I think you getrepparttar 127454 picture.

Please Note: I am not implying that this company has intentionally created a S/H profit center or is trying to milk their customers. Perhaps they just need to take a closer look at their S/H system (similar to - see press release above).

Maybe you do, too.

PS - The store is It's a nice-looking site with great prices and a huge selection. I expect I'll give them a try inrepparttar 127455 near future. (I'll just be sure to order really heavy books and get my money's worth.)

Wishing you much success...

Joe Chapuis is a self-employed internet business consultant and online publisher who swears he'll never work for someone else again. His free report: The 10 Commandments of Online Success™ and free email newsletter will show you how to get "amazing results online, fast." Subscribe Here » » »

What makes this emailed sales letter hypnotic?

Written by Joe Vitale

Continued from page 1

2. The opening sentence, "I was just inrepparttar bathroom, reading a letter from my sister, when I got torepparttar 127449 line...," not only compels you to readrepparttar 127450 second sentence, it is actually impossible to completerepparttar 127451 first sentence---because it doesn't end! Those dashes are grabbing your nose and pulling you intorepparttar 127452 next sentence, which happens to berepparttar 127453 next paragraph.

3. The letter weaves a story. Stories sell. Stories compel. Stories pull people intorepparttar 127454 drama unfolding and make them a part ofrepparttar 127455 action. As this letter reveals it's story, it also conveys selling messages to you hypnotically---messages that urge you to get this book now.

4. The letter reeks of sincerity. I learned that sincerity sells. Sincerity is hypnotic. Don't lie or mislead or gyp people. Tell your story inrepparttar 127456 most hypnotic way possible andrepparttar 127457 people most interested in it will respond.

5. The ending PS, " now carries "Spiritual Marketing," is a subliminal call to action. While I'm still known for writing fiery PS's that warn you of dangers if you don't act now, my PS above works in a soft-sell way. The story inrepparttar 127458 letter says "Buy my new book." The PS simply tells you where.

You can take my tried and tested emailed sales letter above and use it as a model to write your own hypnotic letter. Here's how: Just think of a story---a true one, remember---of someone who benefited from your product or service in a record-breaking way, and writerepparttar 127459 event up following my formula and my letter. It may help you to remember these key questions:

1. How can you make your headline so curious that people can't help but read your letter?

2. How can you begin your next letter in such a way that it actually forces people to keep reading?

3. How can you tell a story about your product or service that compels people to want it?

4. Are you tellingrepparttar 127460 whole truth in your letter?

5. How can you more softly let people know how to buy your product or service?

Finally, I thinkrepparttar 127461 greatest secret to making any sales letter or email message truly hypnotic is in being genuinely excited. My sales letter above is based on what actually happened to me. My sister DID write me. She DID buy a new car. It WAS a result of reading my new book. I was so moved by her news that I conveyed my joy in my sales letter---and that joy became hypnotic to my readers.

Joe Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of numerous marketing books and courses. His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash.

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