Repeat with next 25. Don’t stop until you have at least 100 pages of hot content.

Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example "irish setter dog dishes" gives "irish setter", "irish setter dog", "dog", "dog dishes", "setter dog dishes".

===> Site Bloat

Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.

To avoid losing any precious visitors lose huge graphics. One of sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.

Then too lose Flash - unless you have a very good reason for using it. Even then lose Flash.

If you’re wondering how your site's download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm/

It won’t cost anything to find out. But a slow loading site can cost you plenty. Because as Net Mechanics follow up reports says, it's a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out back button trying to escape.

===> Too Few Links

Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.

Well doh! Ever think that maybe that’s why (in part) Google assigns so much value to links? Because you can’t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.

It’s a given that most niches require you have a healthy collection of links to be competitive. Yet if you’re lucky enough to be in a niche that doesn’t, but you do, then you can easily dominate those rankings.

Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don't forget link up with as many other quality sites as you can.

Do all that and you’re well on your way to search engine success. Ignore this advice and you’re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.