One-Two-Three Punch Marketing

Written by Catherine Franz


Continued from page 1

For mailings, this doesn't mean sendrepparttar best stuff first and let it dorepparttar 120550 sale for you. No, no, no. Printed material seldom makesrepparttar 120551 sale. It’s just another contact point. First punches are either tossed or buried in some stack.

If your price is under $100, send them to your web site. Over, send them material for added credibility. This also depends onrepparttar 120552 target market value of your price. If your market considers $500 a drop inrepparttar 120553 bucket then credibility perception changes.

Interview past purchasers. Find out when did they first take notice and how many before they took action. Was it when they received a certain number of contacts? Always. When didrepparttar 120554 need make it a priority. Create a list ofrepparttar 120555 triggers and look for those signs in future contacts. Model your follow-up program accordingly.

In several studies, 92% ofrepparttar 120556 purchase makers cited that letterhead, envelopes and business cards whererepparttar 120557 major factors in how they rated creditability.

Credibility can be lost if your material includes careless mistakes or omits vital information. Inrepparttar 120558 buyer’s perspective, allrepparttar 120559 answers need to lead on how they can feel confident about your service or product and how it solves their need.

One of my services is printed material and web site analysis. After reviewing 294 brochures, I found 81.5% ofrepparttar 120560 information dancing around solutions instead of commitment to direct and clear solutions. Non-commitment isrepparttar 120561 biggest sales destroyers. Don't send them material about X when they inquired about Y. If it doesn't answer Y, it’s tossed. And you have 30 seconds to 3 minutes to complete their question. Long sales letters demonstrate commitment in receiver’s minds because ofrepparttar 120562 thought and care it took to create and address their challenge.

Also, don't send Y, withrepparttar 120563 "I think we need to offer this because we've received a few inquires lately even if it’s off our path" feeling. If you are unable to fit inrepparttar 120564 time to write a letter explaining how and why you can provide Y, then pass it up. This may be a "good" opportunity but not berepparttar 120565 "great" opportunity you truly want to attract.

If, onrepparttar 120566 other hand, their issue isn't clearly understood or known, then you're askingrepparttar 120567 horse to jumprepparttar 120568 fence without knowing how height. It’s a wasted effort and you can lamerepparttar 120569 horse. Don't mail it with an "if it works, okay, if it doesn't oh well" energy. This givesrepparttar 120570 impression that you weren't listening. A big strike against you. Usually one too big to overcome.

For service businesses, it is best to complete your first contact verbally and follow-up with printed material once or twice, then verbally, then twice, etc. Give prospectsrepparttar 120571 1-2-3 punches if you haverepparttar 120572 answer. Be honest if you don't provide what they are seeking. Don't adjust and accommodate because sales are down forrepparttar 120573 month. This is a disservice to your customer and your business. This will diminish assets later. Sharerepparttar 120574 wealth; earn a life-long customer, and new collaborator with your referral.

Copyright 2004, Catherine Franz. All rights reserved.

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Word count: 1192 words

Catherine Franz, 15 year business coach, specializes in marketing and nonfiction writing, She is available for 1- on-1 and group support. She also instructs teleprograms and workshops. Additional articles, ezines, and blog available at: http://www.AbundanceCenter.com.

~*~*~*~ PUBLISHING GUIDELINES ~*~*~*~*~*

Publishing Guidelines: Permission is granted to publish this article electronically in free-only publications, like a web site or ezine (print requires individual permission) as long asrepparttar 120575 resource box is included without any modifications). You must make all links active withinrepparttar 120576 article and bylines. A courtesy copy is required torepparttar 120577 author immediately after publication.

Catherine Franz, 15 year business coach, specializes in marketing and nonfiction writing, She is available for 1-on-1 and group support. She also instructs teleprograms and workshops. Additional articles, ezines, and blog available at: http://www.AbundanceCenter.com.


Free Marketing = Effective Marketing

Written by Brandon Milford


Continued from page 1

Next, get involved with various online message boards/discussion forums that discuss topics that are relevant to your business and provide a link to your website in your signature. You’ll be surprised at its effectiveness. Be sure to participate in relevant discussion forums so that you can learn and contributerepparttar most by participating in knowledgeable topics and atrepparttar 120549 same time receive targeted clicks. Do not spam any discussion forums, this is not effective and will kill all credibility in your business and your product/service. The next way to receive free targeted traffic is similar to exchanging links, but even more effective. Seek out partnerships with companies that offer complimentary product offerings and agree to place a prominent link to their site if they will dorepparttar 120550 same for you. You can set up a ‘Partners’ section on your homepage and displayrepparttar 120551 company’s logo, link, and information. It is important that we not forget about marketing offline as well. If you are just starting and need customer referrals don’t be afraid to give away products/services for free or at least in exchange for another company’s services. For instance, let’s say that you design websites. Offer a lawyer a free website for their company if in return they will give you free legal advice for a limited time. Also, offer a limited number of businesses free products/services. After you have provided a few businesses with your products/services and they are happy ask them to write a testimonial for you and display this testimonial prominently on your website. Also, give them a few of your business cards and ask them to send any of their friends your way as well. You’ll be surprised at how many people will hear about your business via word-of-mouth through satisfied customers. I hope this condensed list of suggestions have helped you in formulating ideas on how to better market your website. Use your imagination and get creative in your marketing efforts. Get out there and tellrepparttar 120552 world about your website!

Brandon Milford is the President of Pimil.com, a web solutions company based in Georgia, and the Marketing Director for Email Marketing Software Center, a website devoted to providing knowledge and product recommendations on permission based email marketing.


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