E. Offer to speak for free at conferences, meetings, or seminars, then make sure your hand outs include details about your website, ezine, and subscription instructions.

F. Add an insert with your URL into every piece of mail that goes out of your house or business.

G. Donate products or services to raffles with your URL mentioned with/instead of your company or name.

H. Webdecals are a new, inexpensive and fun way to attract attention to your website. People absolutely love them, and they are very simple to use. Webdecals are made of high quality vinyl and printed with state of art digital equipment. Display your website address and more in bold white or black & white letters. People stick them everywhere. In your car windows, store, office and home windows, any place with glass!

I. ID-It Plates: These Elegant mini-Billboards promote YOU 365 days a year, enhance appearance of your vehicles, last for years and most important, give you literally Millions of Impressions over their lifetime.

3. Printing A Postcard ­ Choose a printer that can show you postcard samples. These can both serve to show quality of their work and give you ideas for your card. o Is you printer familiar with postcard printing?

o Is it mailable weight? Is thickness correct? o Are dimension right? Does it meet postal codes?

o Can printer meet your deadline?

o Should you print extra for future use? What¹s cost?

4. Bulk Mailing - I suggest you use a lettershop to do your mailing preparation. A lettershop can save you enough money on bulk mailing postage to pay for their services ‹ and save you hours of labeling and stamping.

o Will you use your permit or your lettershop¹s?

o Are you using labels or imprinting cards?

o What is bulk rate for this postcard? What¹s first class? What will you do?

o When will postal drop be? When will it arrive in your customer¹s hands?

o Does piece meet postal code? Is permit number correct?

This is not an exhaustive list, but a fairly thorough one. It should guide you along general route and help you avoid major potholes you could hit.

Remember old adage: Failing to plan is like planning to fail. There¹s a lot of planning in a direct mail campaign. The better prepared you are, better your results will be.

When planning a mailing work backwards from date you want card to arrive. Add in time for design, printing, labeling and mailing. Be sure to have a buffer in case any complications arise. You can always as a lettershop to hold a mailing a few days. That¹s a lot less stressful than rushing job and paying for resulting mistakes.

I suggest you choose suppliers that have experience doing postcard mailings. They can help you with all details. Or better yet, choose one source to manage entire mailing.

Track results of your mailing. You¹ll probably find hits will jump suddenly, and then trail off over a few days. Try to space your mailing out so that peaks and trail-offs overlap slightly for maximum results.