Offline Advertising for Online Companies

Written by Michele Borowsky

Continued from page 1

Before embarking on any campaign,repparttar business owner needs to know, understand, and specifically definerepparttar 124430 primary demographic group which comprises their customer profile. Without this, there cannot be an effective plan, which is a necessity for success. The fact is that less than 10% of all contacts a company makes will ever respond. So you could mail out your postcards to 100 select people and you’ll get, on average, less than 10 responses. So how about reaching 150,000 people each week with a radio flight? Or over 400,000 people with an ad in a major daily newspaper.

Think about it. The opportunities are endless andrepparttar 124431 business potential is limitless. You need to make that commitment to grow your company. Offline advertising for online companies needs to be considered by you and all others in online business. The possibilities are there forrepparttar 124432 taking.

Michele Borowsky is a 20+ executive veteran of a Media Exposure Management Firm. She has written "The Mother of All Marketing for Business Owners" so Small Businesses can get the benefit of her expertise.

How To Effectively Use Offline Advertising To Build Your Online Business

Written by Jeff Schuman

Continued from page 1

-Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.

-Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.

-Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate or in an MLM consider doing group advertising and spreadingrepparttar cost out over several of you. You can have leads routed into one phone number and divied out to all advertisers or have each ad display a different phone number.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Get 250 free business cards here and leave them everywhere you go. -Hold a free offline class and teach people how to use their computer or how to userepparttar 124429 internet. You could have your web site on display as an example.

-Give away promotional items such as free mouse pads. Put your advertising onrepparttar 124430 mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners.

In conclusion, if you have a business that's only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in.

Jeff Schuman is a 20 year veteran of sales and marketing and has made over $35 million dollars in sales in that time. His Team-Schuman.Com website contains the Top 5 work at home websites, make money fast websites, make money articles, a free classified ad service and more. Vist it here today:

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