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Option two is better of options because you can determine if there's interest before spending your time writing article. And, because many local papers are understaffed (and underpaid), they will welcome having some great local news written for them.
You most likely will not be paid for your efforts, but that isn't as important as getting publicity that will prompt people to visit your quilt shop, call you for machine quilting services, or get people to buy your quilts.
But what if writing isn't your forte? If this is case, you have a few options. First, you could ask someone to write article for you. Many journalism students, for instance, would be happy to add another article to their portfolio. And they might be willing to accept a letter of recommendation over payment.
Second, you could simply call editor and explain why he or she should assign a writer to do a story about your quilting business. If you're pitch entices editor, you just may be featured in an upcoming edition of paper.
An article in your local paper can certainly generate more traffic and sales for your quilting business. You've simply got to make sure you provide an interesting story that editor of your local paper will want to share with his readers.
Chuck Smith is the owner of www.QuiltingBusiness.com, the web's only site dedicated to helping you make money with your quilting. Visit www.QuiltingBusiness.com today to sign up for the FREE email mini-course: "7 Unique Ways to Make Money with Your Quilting."