At last! The site loads and you enter eagerly to discover that it contains NOTHING! No cast bios, no plot synopsis, no teasers, no movie stills, NOTHING but a couple of brief blurbs about two main characters and a place to download movie trailer. (2 more hours of waiting...I think now!)

Sadly, this type of official movie site is now rule rather than exception. High tech wonders filled with boatloads of jack crap. I mean is it so much to ask you execs to throw in a picture or two, or an interview, or a .wav file or SOMETHING?

Why should I waste any of my time struggling with your slow loading futuristic bells and whistles when I can go over to Joe Schmo's low tech, fast loading, fan page and get better stuff?

The point is that I shouldn't. And neither should you.

He’s followed up his throwaway appearance in Win a Date with Tad Hamilton by showing up in a smart, low-key, Hollywood film manned by a proven, respected director/screenwriter. For your next trick Topher, stay away from lame animated voice-overs (don’t answer your phone if you receive a call from Madonna), avoid buddy-cop comedies, and run like hell if you should bump into McG. Take a lesson from your In Good Company costar Scarlett Johansson and simply pick good projects. Don’t go for money, at least not at first. If you need a paycheck movie, do that later, after you’ve proven your mettle. Scarlett waited until last year to show up in The Perfect Score. By then she’d already been in contention for an Oscar.

Besides, you’re coming from a successful, long running sitcom that after you leave will still be on air in heavy syndication. You don’t really need more money, unless you plan to form some sort of massive, rapper-like posse. For you though, I don’t think an entourage is right idea. Here’s a good way to handle your career: Don’t take advice from Ashton Kutcher and don’t hire Dax Shepard.