Let’s say that you offer a business to business service through your website. Almost every major city in U.S. has a local business publication that discusses local business news and covers topics of interest to business owners. How many major cities are there in U.S.? An informal analysis reveals that there are at least 50 (one for each state), plus many more….there are 5 in California alone! Since you are on-line, geography is not an obstacle, so get your articles and news releases out to these publications no matter where they are published. There’s a magazine for just about everything these days, so whatever your area of expertise is, you’ll find an editor who might be interested in running your article.

Targeted Event Promotion – No matter who you are targeting, there is some type of annual event for them held somewhere in U.S. From dental assistants to senior citizens to country music fans, there is a conference or convention that attracts thousands of them. Promote your on-line business with an advertisement in convention program, or better yet, distribute some promotional materials at show, such as pens or note pads with your URL printed on them. If event is out of town, don’t worry. Contact facility where event is being held. They will usually help out with this type of promotion for a small fee.

The on-line world is a tremendous place to market your products and services. But don’t forget about rest of world, or you’ll miss out on some tremendous marketing opportunities.

[Have you really learned ALL you need to know about marketing? Do you learn from right sources, and put continual effort into expanding your education? Or is something you haven't learned yet keeping you from progressing?]

POLITICIAN

"Campaign? What campaign? I registered as a candidate, what more do I have to do? Can't I just vote myself in?"

[Are you continually promoting, making new contacts, and building business relationships?]

CONTRACTOR

"Ok boys, we need to build a bridge over that river there. The city didn't bother making any blueprints for this project, though. They said to me, 'You've all seen a bridge before, just go put one up'. So, let's get to it!"

[Do you have a business plan that you work from? Or are you just trying to build what you've seen done before?]

SWORD SWALLOWER

"Here he goes ladies and gentlemen. Zando Great is attempting to swallow 7 razor sharp swords all at same time.

"He's got them up, he's opening his throat and inserting them in. One wrong move means a trip to hospital for this magnificent performer. He's got seven swords half way down now and...

"Oh no, what's he doing?! He's smiling and waving at that pretty girl in front row! OUCH!!! Oh, that's going to be a nasty cut! Oh, how horrid! What a spectacle! What a tragedy! What a... huh? Oh, so that's what lungs look like?"

[Are you focused when you get online? Do you set and accomplish goals in a timely manner?]

Now, of course, these examples are on edge of ridiculous. Ok, so they're over edge. The point is just as with any business, it takes focus and persistence to succeed.

I know I'm guilty of some of these failings. Yes indeed, I'm a one lunged sword swallower myself, and I'm not much of a contractor either.

The Internet is, to put it simply, WAY BIG!!! There's no way you can read, see, do, or get involved in everything. Set your focus and keep it somewhat narrow. Not to point of tunnel vision, of course, but maintain a constant direction.

It really is faster way to get to where you want to go, and you'll be able to breathe easier when you get there, too!

------------------------------------------------------------------- Written by Joe Bingham of NetPlay Marketer Sick of Internet Marketing HYPE? Sick of people who say they are sick of Internet marketing hype just so they can hype you anyway? Me too! The NetPlay Marketer is guaranteed to be most HYPE busting Internet marketing ezine around. Find out for yourself. Visit http://www.netplaynewsletters.com and subscribe. -------------------------------------------------------------------