Of Spam and Sandboxes

Written by Ross Lambert

Continued from page 1

Worried about duplicate content and potential search engine punishment? Good. You should be. Don’t do it.

Ah, but what about duplicate content on other people’s web sites? If they don’t link to you, you don’t have anything to worry about. I’ll save a further explanation about that for later, but I don’t believe it makes sense for Google to punish you for something that is not giving you any advantage. Besides, they understand content syndication. Google’s developers and designers are anything but stupid.

2. Your money site does not necessarily need to be extremely narrowly focused on a few key words, but your feeder sites should be. For example, I will soon be starting a web site for those folks trying to develop an online business in their spare time. That is, they hold down a regular job and do this stuff at night. The site is called MidnightMarketer.com and it is not live yet (butrepparttar sign-up page works). Anyway, that will be one of my “money sites”. It will cover a plethora of topics related to internet marketing, time management, technology, and even health.

In order to “feed” it potential customers, I am also developing “feeder” sites that will focus on each of those more focused topics. The feeder sites will contain as many highly focused articles on their subject matter as I can find. My goal is thatrepparttar 141555 search engines will (rightly) see them as quite valuable and relevant results for some important search terms. Then visitors will seerepparttar 141556 links and ads for MidnightMarketer and head on over. I can even make a little money off those that don’t click through to MidnightMarketer.com, thanks to Adsense ads mixed into each page by Sonic Page Blaster.

3. Don’t use reciprocal links, especially between your feeder sites and your money page. Yes, I know that flies inrepparttar 141557 face of conventional wisdom. But try to understand Google’s motivations--that isrepparttar 141558 key to predicting what they will eventually do. They understand that one-way links are usually more meaningful than reciprocal links, which are often just trades between webmasters. A one-way link usually points to something useful.

OK, I’ll back off on this just a little: When you can, get one-way links. When there is no other choice, reciprocate. And yes, you can be sure Google keeps track of all links into and out of a web site.

4. Do use a blog, hopefully even more than one. Blogs don’t have to be on your server(s), they’re not owned by you, and it is going to drive Google’s software gurus nuts trying to sortrepparttar 141559 wheat fromrepparttar 141560 chaff inrepparttar 141561 blogging world. Even though I support Google in most things, it is kinda fun to do something that makes them a little crazy. [I mean that in a good way, Sergei.]

== Rossaroni, no baloney ==

The MidnightMarketer

Ross Lambert is a senior software engineer for a fast-growing telecommunications firm in Kirkland, WA. He is also the founder of MidnightMarketer.com and TheVentureForge.com.

Practical Strategies To Boost Your Ezine Readership

Written by Jeremy Hershberger

Continued from page 1

The lead company you choose may have different options for delivering your potential prospects to you. These may include a daily list sent to you via email, which you will then have to import manually into your autoresponder (if you use one), or they may send prospects directly to your autoresponder. Be sure to review all these options before choosing a lead company.

Submitting to ezine directories:

An ezine directory is a website which compiles a list of ezines. Some only list ezines that relate to a certain subject while others allow a wide range of subjects.

Most directories will not allow ezines which contain pornography, “hate”, “anti-government”, or other related subject matter to be listed on their site.

Submitting your ezine to a directory costs nothing and takes little time. Just go to any major search engine and look up ‘ezine directories’.

Some results for your search will be actual ezine directories, others may be web pages which contain a list of them. Browse through all sites methodically to find as many ezine directories as possible.

In each directory, there will be a link somewhere onrepparttar website that says something torepparttar 141554 effect of “submit your ezine”. When you click it, you will be taken to a page with a submission form to fill out.

Be sure to giverepparttar 141555 details of your ezine in a purely informational style. It is not an advertisement, so leave out all catch-phrases and other hype.

Visit as many directories as time allows. The more you submit to,repparttar 141556 more people searching forrepparttar 141557 information you offer will be likely to find your ezine while browsing those directories.

There is a software program called EzineAnnouncer which makes this whole process much quicker. It will submit your ezine to a large number of directories for you, without you having to spend time doing it all manually. It costs money, so check it out and decide for yourself if you feel it’s worth it.

How much time and money you spend is up to you. If you formulate a plan and stick with it, usingrepparttar 141558 techniques outlined above will result in a significant boost (even an explosion!) in your ezine subscriber list. Give them a try, you will be surprised by how well they work.

Jeremy Hershberger is a computer specialist, Internet marketer, and webmaster of his "Plug-In Profit Site". If you would like free training and essential advice on building or enhancing an effective online business, you can subscribe to his newsletter here: http://www.online-income-solutions.com

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