I'm not sure that I fully buy that theory. The option close works so Extremely well with mail order and one on one sales, that there has to be a way to use it online successfully.

The simplest option close works like this "Bob, do you want blue or green today?" Most of time you will only have one choice (i.e. your ebook or digital product), but there are other choices you can offer. Many of net Gurus that say to only give your visitors one option really have more than one and don't realize it. For instance, maybe they don't buy your book, but they sign up for your free newsletter - that is an option! Or how about "Will that be VISA or MasterCard?" That is an option!

Perhaps you want to give them option of Pay Pal or some other form of payment. That can be your option. Really option is a form of assumed close. When you ask, "will that be Pay Pal or 2checkout" you are assuming they are ready to buy and giving them an option.

Fear Of Loss

Nearly all pro online marketers use this fear of loss close. "If you don't order today price may go up and bonuses will be gone." You have seen this everywhere online.

Here is another example of fear of loss close: "If you are not serious about earning online income, then this product is not for you". What this does is take it away from them. They fear that if they don't act they are not going to be a part of your wonderful team and offer. You can no doubt think of many other Fear of Loss type closes.

It all comes down to asking for sale, and giving your prospect a reason for dealing with you "Now" and not later! One thing is for sure, if you don't ask for sales, you probably won't get any!

Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but prize came too easily.

Soon I learned that a great method to ensure their correct email was captures was to deliver goods via email. That way, if they really wanted to get booklet, they'd have to ante up with valid addresses. Great - they had pre-qualified themselves!

You can use autosresponders or a tool such as Constant Contact to automatically send your offering to new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com.

Now, just sit back and watch your list grow into a wonderful marketing tool.