Another type of terms are shooting star types. A key phrase, a name, or a term that becomes a buzz very quickly. I created a site just to test how many hits I could get related to top 200 search terms from Wordtracker. I expanded these terms using Overture's keyword tool and then gathered related RSS feeds and place them on my site.

I then just sat back and watched mainly because I had no idea what would happen. What happened was I received no less than 2000 hits from search engines containing term "Kari Ann Peniche" this moth. You know, pageant winner that lost her crown by appearing in Playboy. Now this is something that I didn't expect from a website that was just an experiment.

I couldn't have expected it. I just picked up news feeds that contained her name. She created a buzz. A buzz that my RSS feed based site caught a week before anyone else did. The site is now gone, because it put a strain of service I was using to find RSS feeds for me. But it showed me something. You can't optimize your site for everything under sun. In fact, if all you are doing is looking at website stats, you are going to miss boat.

So what am I getting to? Hope, maybe. Hope that if you write way you speak, if you fill your website with type of content that you would like to find instead of useless, spammy, "optimized" text, you can find visitors and hits you are looking for. Or rather, they will find you.

Or you can optimize your site for last month's keywords and compete with everyone and his brother for customers that are already angry at sites using black hat seo.

Articles Another great method for gaining quality backlinks, as well as publicity, is to write and publish a helpful article. The author can write a relevant, informative piece on your Web site’s subject, which of course includes a link to your Web site in http://www.mysite.com format. General “how-to” sites (and often, news sites in your particular niche) accept article submissions and will often reprint a relevant, well-written piece. It’s free content for them, and a backlink for you—a win-win situation. The author of THIS article swears by this method, and once again notes that it fits all four of our criteria for a timely and quality backlink. Aaron Wall of SEO Book has provided a list of Web sites that accept article submissions at http://www.seobook.com/archives/000099.shtml.

Just Say ‘No’ Although it may be tempting, you should stay away from reciprocal linking, except in rare case where link is relevant and helpful to your visitors. Likewise, you should avoid renting links from link brokers or networks; links they sell are usually filtered by Google. These two types of links will have a minimal impact on your search engine rankings anyway and may even get your Web site “sandboxed.”

Instead, seek quality one-way inbound links by methods described in this article; if you have exhausted these tactics, or if you have run out of money, you can always beg for links from relevant Web sites. If your site contains quality, original content, you may not even need to beg!

Conclusion The success of a search engine optimization campaign depends greatly upon link popularity. Getting a Web site listed in directories, distributing press releases and submitting articles for syndication are three ways to gain a slew of legitimate backlinks from unique IPs relatively quickly. This will keep site out of “sandbox” and give any SEO campaign a sound link structure to build upon.