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6. Desire to work The freelancer does not have
comfort zone of permanent employment and is hungry to work. Their motivation is normally extremely high and does not require any external stimulation, as is often
case with long-term permanent employees.
7. Up to Date Skills/Qualifications The freelance trainer has to compete in a constantly changing marketplace for contracts of varying requirements. For this reason they tend to constantly update their skills and certifications to attract work from customers. You will often find that freelance trainers have one or more of
following qualifications - IITT, CIPD, ITOL, ISMA or ECDL as well as accreditations from relevant vendors, and they are constantly updating them in order to secure contracts. This gives you recognised quality that you have not had to finance.
8. Work force motivational factors Using an external expert consultant can demonstrate to your work force that
company is committed to adding value to their personal development. Using internal staff does not always create
same feeling that
company is willing to spend to increase employee skills.
Using an external consultant can provide more freedom of expression and opinion by delegates during
training sessions. Your delegates will feel less constrained by internal company politics and restrictions when discussing things with an external consultant, who they do not perceive as part of
‘company machine'. This can lead to much more open discussion and participation by delegates, which can greatly enhance
effectiveness of
training.
9. Wide ranging experience and fresh ideas Invariably freelance consultants, by
very nature of their work, will have worked across a wide and varied cross section of industries and organisations, in both
private and public sectors. They can provide valuable ‘real world' experience and ideas that your staff may not have knowledge of, due to having to focus on their normal day-to-day occupations. This can be invaluable during times of change and can promote a sense of ‘thinking outside of
box' by delegates and staff that they have contact with.
Summary So, if you are considering a new project, roll out or change scenario, think carefully about how it will be resourced. In many cases, you will find
best solution is to use freelance resources to complement your existing workforce.
Acknowledgements Adapted from an original article by John Roberts, Director of JayrConsulting Ltd. ( www.jayrconsulting.co.uk ) and modified after valuable input and critique by co-members of TrainerBase ( www.trainerbase.co.uk ) .This article may be freely reproduced / modified and used in any way, providing this acknowledgement is left in its entirety.

John Roberts is a Freelance Training Consultant and Director of JayrConsulting Ltd. (www.jayrconsulting.co.uk)