Continued from page 1
The headline above addresses two powerful motivators for someone that owns an RV. First, money, a universal motivator. And second, traveling in their RV. This creates excitement for an RV enthusiast reading headline and lures them into copy.
Second, a banner ad works better when it appears interactive.
Create buttons on your banner that reader can click. Perhaps a survey where user clicks radio buttons to reply. Or, something that looks like a drop down menu that user clicks.
Third, as in any form of effective advertising, you need to create a sense of urgency.
Banner ads need to pull reader away from website they’re already viewing. So, aside from an offer that speaks directly to them, you need to give them a reason to stop searching site they’re on and choose to visit site your banner points to.
“Click Now” works, but an even more effective urgency creator would be “limited supplies” or “special discount for first 100 visits”!
Fourth, make sure your banner design is simple. Key words should stand out. Graphics should be light, and only used to capture attention. Use color schemes that compliment one another and draw eye.
Using these ideas in your own banner ads can dramatically increase clickthroughs. By applying them to your own banner marketing you can set your own personal records for clickthroughs and profits.
Grady Smith provides hard-core killer copywriting at prices you can afford. Use him for your sales letters, classified ads, and auto responder messages to set your marketing efforts on fire. Stop by http://www.cheap-copy.com and get your FREE critique and quote to learn how YOU can make more money!