When someone creates a link to your site text that is used for link is very important. This is known as link anchor text. If someone kindly offered to place a link to my website on their homepage, I would ask if they would use specific anchor text for link. This makes link much more relevant. My website is about website promotion in New Zealand, so I would want something similar to following:

Website Promotion New Zealand

as opposed to:

Good NZ promotion site. Click Here

You can see that in first example, anchor text is relevant and would help me to rank well for terms such as "website promotion", "website promotion New Zealand", and "New Zealand website promotion". In second example, I would be improving my ranking for term "click here".

Conclusion

There are lots of very technical requirements to getting right linking strategies and nobody really knows for certain what exact requirements are. This is because search engines do not disclose information about their ranking algorithms in great detail and also because these algorithms change with time. Different search engines have different requirements that they are looking for, which further complicates matters. Unless you are happy to get involved in SEO (Search Engine Optimization) and spend absolutely ages on it, simply following my advice in this article will improve your search engine rankings and save you a lot of time and headaches.

Rob Francis is currently working towards a Ph.D in E-commerce and Website Management through Rushmore University.

New Zealand Website Promotion

There are many directories out there that provide free registration, and some charge a fee. Below is a list of quality directories that we recommend and their PR:

**Important** Read submission guidelines before you submit to any directory.

Open Directory (PR-9) - Free. To submit, dig down and find most appropriate category for your website and submit. Approval can take anywhere from 3 months to a year depending on category you submit to. Tip: submit to a regional category. Submission Guidelines: http://dmoz.org/help/submit.html Add URL: http://dmoz.org/add.html

Jayde B2B Directory (PR-6) - Free. To submit, find most appropriate category for your website and submit. Approval usually happens within 1-5 days. You can expect decent traffic from this clean user friendly directory. Submission Guidelines: http://www.jayde.com/subfaq.html Add URL: http://dir.jayde.com/cgi-bin/submit.cgi

GoGuides Directory (PR-6) - Free. You have to be an editor to submit but its free to join. To submit find most appropriate category, click add url link, then apply to be a Goguide. Tip: read editor guidelines before you apply. Editor Guidelines: http://www.goguides.org/info/help_desk.html Editor Agreement: http://www.goguides.org/DIR/editors_agreement.php?c=1 Add URL: http://www.goguides.org/info/addurl.html

JoeAnt Directory (PR-6) - Free. You have to be an editor to submit but its free to join. Same as above. Editor Application: http://www.joeant.com/editor_application.html Add URL: http://www.joeant.com/suggest.html

Yahoo Directory (PR-8) - Charges ($299 yearly fee). A bit pricey but very important. You will receive a nice amount of traffic from a listing here as well as a nice pr boost for your website. It's very important to read guidelines and tips before you register. Directory Basics: http://help.yahoo.com/help/us/dir/basics/index.html Submission Guidelines: https://ecom.yahoo.com/dir/reference/instructions Add URL: https://ecom.yahoo.com/dir/express/intro/

Business.com (PR-8) - Charges ($99 per year). Business search engine and directory with very affordable registration prices, and submission review within 5 days. Listing includes up to 4 additional links per listing (about us, services etc). Guidelines and FAQ Add URL : Standard Listing

BlueFind Directory (PR-8) Charges ($40) - Human edited directory, accepts website registration, individual web page submission that are relevant to site, also offers sponsored listings. Add URL : Home Page