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Your landing (or home) page should not be overwhelming and confusing for a new website visitor:
- If he has no idea why he is there or what to do next, he won't take time to figure it out. - Offer something of value for free. - Do not list features but benefits. -Your web site should grab attention of your visitors. Use headlines, bullets, bright colours etc. - Does your web page look professional? If your web page is poorly designed you will not succeed at turning visitors into customers or subscribers. - Make your page fast loading. - If I have no enticement to sign up or to order, Iíll just read some stuff for a few seconds and leave. - Have only one specific offer at your landing page.
I have spent years running my own business and helping other businesses. Itís always same little things that make difference.
Most small businesses on Internet do not succeed because they do not know much about running a business online.
Think about it. People go to school for years and companies have large marketing departments because marketing and advertising is not a simple task.
Basically you have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.
John Iacovakis is an Internet consultant and has over 10 years of marketing experience. He is the owner of CreativeNet Online Advertising