No Website Sales? Maybe Your Site is Missing the Mark!

Written by Merle

Continued from page 1

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Your website pages all should work together underrepparttar same theme. The look and navigation must be consistent throughoutrepparttar 132046 site and should reinforce your offline brand identity. When building your site, use your brochures, business cards, and sales literature to incorporate your company image throughout.

For example, if you've been in business for 20 years and your company colors are gray and maroon, then your website shouldn't be pink and purple...follow me here? Keep your identity consistent online and off it will help with your company branding.

Another common error online marketers make is neglecting to update their websites, or keepingrepparttar 132047 same look for over a year. A website is not static, like a brochure. Its strength as a marketing tool is its capability to evolve as time goes on, and you should add to it regularly. Experts say you should totally re-design every year to keep visitors from getting bored. An easy way to add fresh content is to add a news feed on whatever subject matter matches your site. The best service I have found that won't cost you a dime is It's easy to set up, just cut and pasterepparttar 132048 code they give you.

There are plenty of services online that will give you a single piece of JavaScript to paste into your pages giving yourepparttar 132049 capabilities of showing new articles written by online experts on a weekly basis. Shelley Lowery of Web-Source has just started a new syndication service find it at If you're interested in having your content appear on other people's sites take a look at "Master Syndicator" software at

The promotion process should not begin until your website works as an effective sales tool for your business. If your site is poorly designed and lacks content you'll just be wasting advertising dollars if you try to market it.

So next time your site sales are in a slump, take a look in your own backyard. You may be surprised at what you find.

Merle "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more For advertising information send

Need Fresh Website Content? Syndication May be Just the Answer You're Looking For!

Written by Merle

Continued from page 1 icker/ Uses a Java applet that will give yourepparttar latest headlines.

Comic Feeds Work by talented cartoonists you can add to your pages free. Enjoyrepparttar 132043 work of over 40 cartoonists free. Syndicated cartoon guaranteed to offend and entertain. Updates itself automatically every 24 hours.

Weather Feeds Displays current time and weather forrepparttar 132044 city you select. Free to use; gives weather conditions for whatever zip code is typed intorepparttar 132045 box.

Daily Tips & Fun Stuff: ipoftheday.shtml Updated every 24 hours. The tips provided are on banner advertising; what works and what doesn't. Fresh fun and free content that's family oriented. Choose from daily facts, daily chuckles, and more. Addrepparttar 132046 top 10 software downloads to your site by filling inrepparttar 132047 short form and pastingrepparttar 132048 code given onto your page. Add Dr. Wilson's weekly column on website marketing by adding two lines of javascript to repparttar 132049 page where you want it to appear.

If you write short articles and would like to see your content in syndication and appearing on other's websites you can submit your 400 to 1,200 word articles to and attach a photo (80X105). If chosen your articles will be added to live feed.

You also may be interested in purchasing software to syndicate your own content. Check out "Master Syndicator" which makes it easy to start syndicating your own content. Selling for only 99.00 it runs on UNIX or Linux servers. For more info go to

So next time your website needs some fresh content you may want to seriously consider using syndicated content. Why not benefit from someone elses work? Your website visitors will keep coming back for more, and you won't have to work so hard at keeping things fresh.

Merle "Where the Best Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more For advertising information send mailto:advertise@ezineadauction.c

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