Your landing (or home) page should not be overwhelming and confusing for a new website visitor:

- If he has no idea why he is there or what to do next, he won't take time to figure it out. - Offer something of value for free. - Do not list features but benefits. -Your web site should grab attention of your visitors. Use headlines, bullets, bright colours etc. - Does your web page look professional? If your web page is poorly designed you will not succeed at turning visitors into customers or subscribers. - Make your page fast loading. - If I have no enticement to sign up or to order, I’ll just read some stuff for a few seconds and leave. - Have only one specific offer at your landing page.

I have spent years running my own business and helping other businesses. It’s always same little things that make difference.

Most small businesses on Internet do not succeed because they do not know much about running a business online.

Think about it. People go to school for years and companies have large marketing departments because marketing and advertising is not a simple task.

Basically you have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.

However, when I get an envelope with a handwritten address, I automatically assume that it is a personal letter, and I open it immediately and read it.

The same can work for you, next time you send out a mailer, instead of using typed print or labels, handwrite address, your potential customer will undoubtedly open it, and you will begin to see an increase in results almost immediately!

3. The Hand Shake

Nothing can more of a turn off than “dead fish,” or “limp hand shake.” This automatically sends a message that you are just not interested in them, or even worse, it is telling people that you have no confidence! Don’t let this happen to you! Whenever you shake a hand, give it a firm grasp, and look your party straight in eye, and give no less than three pumps of hand.

One last thing . . .

These three hand related steps for attracting business are as old as hills, but in this day of modern technology, they have taken a back seat.

People respond to these methods of contact more so than they would to something computerized.

So please visit this old style of communication, I guarantee you will be happy with results!