6. Write a new introduction for your article.

An introduction leads to what you are selling. For instance your first line should be an outrageous headline that hooks your reader in. Include your major benefit here, or put a shocking statistic, or analogy Make it one or two lines only. Remember short paragraphs are a must for Online readers.

7. Give background of problem.

You need to catch your audience where they are. Mention problem they have. Perhaps it is procrastination. What are its consequences? Include those. Write how many suffer from this malady too. Include your audience so that they will read on. Next you'll ask them where they want to be.

8. Write benefits of your information.

If you don't give your reader a "reason to buy" they won't go to your signature box and link back to where your products or services are offered. For instance, one main benefit to writing Online articles is to quadruple sales within four months. Other benefits include raising your credibility, gaining subscriber and audience trust, and becoming a household name.

9. Add your revised article to mix with a new conclusion.

Your last two or three lines either review your main points, or add another reason why information will help. You may also include a consequence of not acting.

10. Finish your article with a signature file at end that pulls people to buy.

Weak signatures with an undistinguishable email address, long paragraph of qualifications your reader doesn't care about, and unclear offers will stop your sales immediately. Instead, offer a useful free eBook or eZine that meets their needs. Did I say benefits? Yes! Include a phone number, email, and Web address if you have it.

Yes, it takes a little of your time, but these articles do make a difference in attracting your target audience to whatever it is you want to sell. They are convenient for you and your potential customers. Another way to make it easy for them to buy.

Next, you'll want to visit some newsletter directories and study comparable newsletters to help you write your newsletter description. You want to do this because you will be promoting your newsletter and you want a description that will get you subscribers.

Here's five directories you can use to help you:

http://www.EzineSearch.com http://www.EzineWorld.com http://www.E-Zinez.com http://Ezine-Universe.com http://www.BestEzines.com

Once you've completed your description, begin submitting your newsletter to these directories then submit to as many other directories as you can. Currently, there are 40 major directories that will drive plenty of traffic to your newsletter.

2. Autoresponders Now, I'm sure my friend Mac thinks I'm picking on him again. After all, he sells metal polish. There's only so much that you can say about metal polish.

For people like Mac, autoresponders provide perfect solution.

First, he could provide a weekly tip to customers on how to get most out of each type of polish he offers.

Second, he could offer a weekly training tip for distributors to help them sell more of his products.

The goal is to remind his customers and distributors of his products.

With right autoresponder, not only could he load messages to be automatically sent out at regular intervals, but he could send out product updates as they become available.

Here are some places that you can find free autoresponders to get you started:

http://www.getresponse.com http://www.freeautobot.net http://www.responders.net

The important thing to look for is unlimited messages, ability to post messages to your list, and if you are new to HTML, form script.

Again, your autoresponder can be promoted much same way as your newsletter list, but don't forget to put a sign up form on your web site.

Although this is an involved marketing technique, I believe you will find it to be least expensive and most profitable technique in your marketing arsenal.