See how list uses keyphrases within headers and again within list description itself?

Using keywords in carefully chosen places allows you to have more freedom with your copy itself. So now, instead of forced, unappealing copy we read in first example, you can have something more relaxed like this:

Quality Silver Jewelry Is A Rare Find!

If you’ve been looking for quality silver jewelry long, you know that quality is, in fact, a major issue. Unfortunately, many companies combine low-cost metals with their silver. That compromises quality and appearance. That’s a practice we never participate in!

How To Recognize Quality Silver Jewelry

When shopping for best, look for these tell-tell signs of excellence.

·Quality silver jewelry that is truly created of pure silver will display a radiant sheen. ·When you touch surface, quality silver jewelry will immediately show a fingerprint. ·Breathing on finish of quality silver jewelry will produce a fog, while breathing on finish of poor-quality silver will not.

And so on, and so on.

So you see, you can have copy that makes sense, provides solutions for your site visitors, and ranks high with search engines. It’s not impossible… it just takes a bit of training and practice. Before long, you’ll be tucking keywords in all right places!

Professional Virtual Assistants Lighten Your Load Tired of running around, feeling like you’re out of control? Have too much to do and not enough time to do it. Those are situations where virtual assistants are a lifesaver! By using a professional virtual assistant, you’ll find your load lightened, your schedule freed, and your business day more organized. You’ll be able to spend your time making money instead of chasing your tail. Virtual assistants allow you to do more of what you love to do!

For over seven years, we have been providing Virtual Assistant services to global community. With a proven history of excellence, you are guaranteed quality when you select ABC Company for your virtual assistant needs.

See difference? We’ve hit a nerve. We’ve gotten readers’ attention right up-front by appealing to their emotional needs and wants. We’ve shown them end result of using this virtual assistant service, and then backed it up with facts.

I know I say it over and over, but it’s a true statement… Most buying decisions are emotional so your ad copy should be, too.

When writing any type of advertising copy, remember to place your best information up top (right side up), instead of at bottom (upside down) where it may, or may not, be read. When you do, you’ll get greater readership and more sales!

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.