Let’s not forget anchorman of evening multitalented David Verklin, CEO of Carat Americas, he asked questions and brought in entertainment to discussion, one comment that he made jokingly was that Outdoor Advertising and Radio were poor mans television, I don’t think that Stephen Freitas CMO of Outdoor Advertising Association of America was too happy about comment but I think that he was just trying to make it interesting, which he did, I don’t agree with comment and I don’t think that David was too serious about it.

They were all asked what they would do if they didn’t have job that they had, I don’t recall David answering question but I can see him interviewing guest on 20/20, hey you never know.

So all is all it was a great event, lots of media heavyweights, lots of powerful media people in audience and of course great cocktail hour that followed.

So kudos to Dynamic Logic and all sponsors and panelist that made it so great, can’t wait for round 3.

Louis Victor New Age Media Concepts.

Such figures, I agree, would involve a little trouble to collate, and there would no doubt be quite a bit of trickery in shape of false returns to overcome. But I feel that a yardstick of this kind would be far more worthy – and more relevant - than one which considered only creativity or cutting-edge techniques involved in a piece of work

Over years, I have won dozens of awards for my clients; and very grateful I have been for them. A copywriter who can tote a portfolio or a showreel filled with award-winning material is guaranteed work for life. Likewise, ad agency that employs him will see its equity rise and rise. And client? Well, who gives a damn about client. His products and services are merely vehicles upon which an agency can ride to glory.

The moral is clear. Rather than thinking what your customers can do for you, think what you can do for your customers. With this kind of philosophy, your profits will take care of themselves.

Patrick Quinn is an award winning copywriter with 40 years' experience of advertising business in London, Miami, Dublin and Edinburgh. He publishes a FREE monthly newsletter, AdBriefing. Subscriptions are available at: http://www.adbriefing.com