Niche Marketing : The Affiliate Angle

Written by André Anthony

Continued from page 1

• Digital River - - specialises in software products including games, anti-virus and anti-spam titles.

Add allrepparttar relevant programmes to list of those you gleaned fromrepparttar 147059 Search Engine(s).

Selecting Niche Affiliate Programmes

Be selective in your choice of affiliate programme. Don't just signup for all ofrepparttar 147060 programmes you have listed, visit each site and check each one out and make sure you "read each Merchant's terms carefully".

Here are some points for you to consider when deciding which programmes to promote:

• Commission rates - rates vary considerably, check them out to make sure getrepparttar 147061 best deal possible.

• Commission type - doesrepparttar 147062 Merchant pay on a pay per lead, pay per click or pay per sale?

• Frequency of payment - most important. Payment frequency can be weekly, two weekly, monthly, quarterly - I've even seen six monthly.

• Minimum payout - what isrepparttar 147063 minimum commission amountrepparttar 147064 merchant is prepared to pay out on. You don't get paid untilrepparttar 147065 amount reaches that minimum.

• Cookie duration - cookies are set to capture your referral code and expire after a specific amount of time. Make sure you getrepparttar 147066 longest time possible. Very few of your referrals will buy onrepparttar 147067 first visit, you want enough time for your referral to visit again so that you getrepparttar 147068 commission.

• Minimum traffic requirement - you don't want to find out that your account has been terminated because you aren't sending enough traffic torepparttar 147069 Merchant's site.

• Are sales tools available - it's inrepparttar 147070 Merchant's interest to help you as much as possible. If they provide sales and marketing tools it makes getting started a lot quicker and shows thatrepparttar 147071 Merchant values their Affiliates.

This is by no means an exhaustive list. As I said earlier, check allrepparttar 147072 terms carefully, then select and sign up forrepparttar 147073 programmes which best suit your niche theme and you're ready to start promoting.

Copyright © 2005, André Anthony Niche Market Know-How

About The Author

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here:

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here:

Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!

Written by Debbie LaChusa

Continued from page 1

So what's a Small Business Lone Ranger to do? Here are 6 tips:

1. Make a list of allrepparttar tasks that don't require your specific expertise or talent (things like sorting mail, buying office supplies, and filing).

2. Make a second list ofrepparttar 147032 tasks that consume a lot of your time but are OUTSIDE your specific area of expertise (things like maintaining your web site or managing your business finances and accounting).

3. Determine how many hours per week you spend doing these tasks.

4. Determine what additional sales and marketing, or other business-building activities you would have time for if you didn't have to do these other tasks.

5. Estimate how many additional clients or sales you could generate with this extra time spent on marketing and building your business.

6. Make a decision to hire an assistant, bookkeeper, web site manager or whatever specialists are appropriate to handle these tasks. Determine what you can afford based on your results in Tip Number 5.

I know you're probably wondering how you'll be able to afford it. But really, we can't afford NOT to hire help. Unless we are satisfied with keeping our business small. And don't get me wrong, there's absolutely nothing wrong with that — I've done it for seven years. But if you have a bigger vision (like I do now), then you need a team to help you make that vision a reality.

To start with, your team should include an assistant to dorepparttar 147033 work that is not a good use of your time. This doesn't have to be a full-time employee; I'm starting out with someone just a few hours a week. You'll also want to get a bookkeeper and a CPA to manage your finances — they'll not only free you up from your accounting tasks, they'll also help you keep more of what you do make.

So take a moment to get a clear vision of what kind of business you want to create. And if that vision is larger than you can accomplish on your own, takerepparttar 147034 six steps above to get a team to help you make it a reality.

(C) Copyright 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit

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