Niche Marketing : Finding JV Partners

Written by André Anthony

Continued from page 1

At this point back off and letrepparttar other party speak.

If they aren't interested, thank them for their time and move on.

If they bite, then you can continue your pitch and provide a run down on what you'd like to offer them and what you're requesting in return:

"I'm ready to offer you 60% commission on all sales in exchange for endorsing my product to your list."

"I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page"


You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer.

The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear fromrepparttar 151169 outset that you want to create a "win-win" situation – in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.

>> Persistence Will Win The Day <<

Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.

It may take a while before you hit onrepparttar 151170 right JV partner and getrepparttar 151171 deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised -prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.

>> And Don't Stop There! <<

Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.


Because then you can create multiple JV's for your Niche product(s) with dozens of other businesses, leveraging dozens of customer lists.

In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bringing several businesses together to work towards one campaign - remember John Reese and his mill.ion dol.lar sales day not so long ago? - That's power of JVs.

Copyright © 2005, André Anthony Niche Market Know-How

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here:

Writing for People and Search Engines

Written by Jennifer Ryan

Continued from page 1

This is an H1 header

This is an H2 header

This is an H3 header

This is an H4 header

There is a really good explanation for why headers exist, but I don't have time to tell you. For your purposes of writing forrepparttar search engines, just know they are mega important for optimization. H1 - This isrepparttar 151123 title of your article. H2 - This isrepparttar 151124 sub-title of your article. Keyword Proximity in Headers As if it couldn't get any worse, would you believe that where you placerepparttar 151125 keywords in your title is bigtime important? It is true. To score more points with search engines, place keywords and phrases atrepparttar 151126 beginning of your titles and paragraphs. Keep unnecessary words out ofrepparttar 151127 titles. This is a very delicate issue, especially when you consider that keywords aren't always good forrepparttar 151128 human palate. Therein lies our dilemma. Who do we writerepparttar 151129 title for? People or search engines? Well,repparttar 151130 answer my friend ... is BOTH. Yes. If you don't write for both, you're defeating your purpose. Why would you write something that repulses people, but that search engines love? Some SEO people do this. Gross. First, write a title that search engines love. Then, use your noggin to write enticing words drawingrepparttar 151131 reader into your copy. Here's how I do it.

SEO Tips | Search Engine Optimization Techniques

10 Ways to Make a Lot of Money with Your Website See? Don't give up having a compelling title forrepparttar 151132 sake ofrepparttar 151133 search engines. (God help us all.) What good is having alot of traffic to your site if no one can stand to read your copy. To see an example of this on a live site, look here: Compelling Titles and Headlines According to John Caples, there are five rules for writing headlines: Self Interest. Your titles need to speak torepparttar 151134 self-interest ofrepparttar 151135 reader. People just want to know what's in it for them. News. If you have news, get it in your headline. Curiosity. Don't let curiosity drive alone. Pair it up with other headline writing techniques. No bad news. Avoidrepparttar 151136 urge to paintrepparttar 151137 negative picture inrepparttar 151138 headline. Be positive. Quick and easy. Showrepparttar 151139 reader how there is a quick and easy way to get something that they want. Links onrepparttar 151140 Page The whole web is made up of links. Links help humans get aroundrepparttar 151141 web, but search engines use links too. Since both search engines and people userepparttar 151142 web differently, you need different types of links for both. General Search Engine Links: Search engines only index those pages on your site that are linked together. They use your internal links, such as your navigation bars to find their way around your site and make record of your pages. That's why it's important that your navigation be 100% text. Anchor Text Links: The anchor text link is a different animal. Anchor text effectsrepparttar 151143 page that it is linking to, not necessarilyrepparttar 151144 page that it is on. Your anchor text should consist of keywords. So, instead of making "click here" a link, you would make, get keyword here a link. Now, be careful here. Remember when a search engine zooms on your page, it followsrepparttar 151145 links. So, if you want it to read all your content, don't stick links arbitrarily inrepparttar 151146 page. Be strategic. If you want it to readrepparttar 151147 whole page, put your anchor text and any other links atrepparttar 151148 end. Usually, you can put anchor text links anywhere because it isrepparttar 151149 page you're optimizing for inrepparttar 151150 first place, so you don't care ifrepparttar 151151 search engine goes for a visit there.

Jennifer Ryan is a Search Engine Optimization Expert with The Marketing Shop. Visit our website at Sign up for our free web marketing tips newsletter and read more web marketing and SEO articles today.

    <Back to Page 1 © 2005
Terms of Use