Niche Marketing Strategy #3, "Choosing keywords and domain names" Research and choose your keywords carefully so you can acquire best domain name for your site. Niche marketing most often includes maximizing way search engines work to make sure that your web site gets listed on first page of SERP's from your chosen keywords. Your domain name contributes to getting those first page results.

Go to Digitalpoint's keyword suggestion tool and type in keywords that you feel people would use to find product or service that you offer within your niche. Look at number of searches performed per day for those keywords and review other keywords listed.

Type keyword phrase that you think best suits your USP's target customer into Google and assess whether or not you can reasonably compete with sites that are listed on page 1 of SERPs. Can you get a page 1 ranking knowing that you'll have to compete with sites already listed?

Repeat process until you have decided what your main keywords will be for your product or service within your niche.

Those keywords should be in your domain name and preferably, they should be your entire domain name.

Example: if you've concluded that 'blue widgets' best suits your USP and you feel that you can compete for page 1 listings on SERPs with sites that come up on page 1 for keyword 'blue widgets', then a good domain name for your niche marketing site would be 'bluewidgets.com'.

Niche Marketing Tactic #4, "Posting keyword rich articles or reports throughout web" Niche marketing doesn't differ from any other online search engine marketing, posting relevant content is best way (bar none) to get right type of traffic to your niche site.

Writing keyword rich articles or reports and posting them to high traffic web sites is a great way to make sure that you get maximum exposure within your niche market. People will use your keywords to search for information about topic that they have interest in, and they will come across your web site on search engines results.

To learn how to write articles that are optimized for search engines for better rankings, go to Article Optimization.

Niche marketing caters to a distinct and select group of people who need what you have to offer. If you define your niche properly and make sure that your ability to solve their problem is something that they will pay for, you will have established a "money maker".

Utilize search engines to make it easy for your niche market to find your service or product. Niche marketing is easiest way to be successful on Internet if you do proper research.

Be humble, work hard, work smart.

Karl Augustine

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

Starting an online business

niche marketing

For newbie, skepticism will hopefully lead to research and clear thoughtful evaluation before doing anything online, especially when evaluating and product or service.

Here are 9 steps for newcomer to take when evaluating anything, i.e., being skeptical:

* Read sales copy and identify features and benefits that fulfill immediate and long term needs

* Go to Google and find other sites with similar products and repeat step 1

* Compare features and benefits of all products that are being evaluated

* Compare prices

* Email site owner and inquire about their guarantee is or ask about any features that are unclear. (Their response time will also give you an idea of their credibility.)

* Consider who referred product site and/or visit sites of people who have written testimonials and see if they look credible

* After choosing product that will be purchased, go to any well traveled forum and post a message asking if anyone could give you feedback about product you are evaluating

* Check out sites of people that respond to forum post...don't listen to just anyone!

* Go back, re-read sales copy and ensure that product fills every need that is present ...newbie should ask him/herself, "Does this product fix my immediate problem and will it be something I can benefit from for long term based on my business plan?"

Newcomers to Internet marketing should always be skeptical about everything and evaluate with an elevated sense of logic rather than emotion. For newbie, this skeptical yet sensible approach will save time and money, something a rookie desperately needs in order to survive online.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

Starting an online business