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Email newsletter
If your mailing list has
contacts email address then you may wish to produce an ezine. This has advantage of being cheaper (no paper or postage) and can be used more effectively to build your mailing list. You provided facility on your email newsletter for recipients to forward your email to other people - and so it grows.
There also needs to be a facility on your website where potential customers can subscribe to your email newsletter.
You can simply write your newsletter as a normal email however, there are several companies who can help. They provide templates and many other features to make your email newsletters look really professional. You can insert photos, graphics and cartoons as well as text. There is also facility for customers to order products by submitting their credit card number.
There are several organisations that provide this service; check out:
www.ampira.roving.com
There is also a Newsletter Publishers Association which you might find useful. www.newsletters.org
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