Newsletters: Your Readers and You

Written by /"Wild Bill/" Montgomery

Continued from page 1

You will find that your readers will write to you with questions, comments, and often complaints. Don't forget now these arerepparttar same people that controlrepparttar 124369 fate of your newsletter. Treat them as you would any life giving force. Your subscribers are (99%) intelligent, well-mannered people seekingrepparttar 124370 wisdom of your print. They will express their own ideas and desires. They will ask you for your input and thoughts. Often this may be impossible, but one of your top priorities should be to respond to your readers with honest, informative information with a touch of your thrown in. Keep in mind that for every 1 malcontented feedback message that you receive there are hundreds or thousands that are happy, but never write. Think about it. How many times do you write just to tell somebody they are doing a great job, as compared to how many times you have written to complain about a product or service? After your subscriber base becomes very large (that's assuming that it will), you will find that many ofrepparttar 124371 questions will be similar. For this you can use a "replicated" or "canned" response. You can save these responses in a special text file as you create them, and call uprepparttar 124372 file when you need them.

In closing I would like to say that it's your job to get "their" newsletter out on schedule each and every time. Your subscribers will come to expect and yes, demand their newsletter on time and intact. Consider yourself a "Mailman". Neither rain nor shine, nor vacation or sickness shall deter you from your duty. If you are publishing a serious newsletter and arerepparttar 124373 sole person doing this insurmountable job, do yourself a favor and get a laptop if you haven't already. I myself have published from bed with a fever and all overrepparttar 124374 country, and you will too!

"Wild Bill" Montgomery We've Featured Over 110 Articles in only one issue of our newsletter. How many do you get in yours? Why Play With Puppies, When The Big Dog Rules! Get The Best In Marketing & Business Information! To Subscribe go to or Email to

Your "E-zine 13" -- A Formatting Checklist

Written by Alexandria K. Brown

Continued from page 1

7. Have you reminded your readers right away that this is a *subscription* publication?

Don't let them forget that they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll torepparttar end for more information."

8. If you have a table of contents (TOC), do its listings match this issue's articles and features?

For example, if your TOC says your second feature in this issue is an article on Web site marketing, make sure it's right!

9. Have you included a copyright notice?

Atrepparttar 124368 end of your content, before your contact info, post "(c)" immediately followed byrepparttar 124369 year and your name or your company's name. (For example, my copyright notice is (c) 2001 Alexandria K. Brown.) You should know that a copyright notice does not protect your ideas - instead, it protectsrepparttar 124370 way you express them.

10. Arerepparttar 124371 correct advertisements in place?

Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for me. Alongrepparttar 124372 top rule, I list each issue date. Downrepparttar 124373 left side, I list my ad spots, which are sponsor ad, ad 1, ad 2, and ad 3.

11. Do you give clear subscribe and unsubscribe instructions atrepparttar 124374 bottom?

The subscribe instructions are to help you virally grow your list. Your ezine will likely get passed on to others who'd like to receive it themselves. The unsubscribe instructions are just BECAUSE - it's plain courtesy, andrepparttar 124375 law ofrepparttar 124376 land. : )

12. Does your subject line include bothrepparttar 124377 name of your e-zine andrepparttar 124378 issue topic?

By seeing your e-zine title, your recipients will knowrepparttar 124379 e-mail is not spam. And by seeingrepparttar 124380 issue topic, they will know what's in store for this issue.

Example: "Sara's Cash Flow Tips: Increase Your Income Today!"

13. Have you sent a test ofrepparttar 124381 issue to yourself or an associate?

Make sure it comes through reading well and looking great! (Check for any strange symbols that magically appear, odd breaks inrepparttar 124382 copy, inactive links, etc.) And this is a GREAT time to give it a final proofread.

Alexandria K. Brown, "The E-zine Queen," offers a FREE biweekly e-zine called "Tips from the E-zine Queen." Learn how to write, publish, and promote a dynamic E-ZINE that builds customer relationships and increases SALES. Subscribe now via

    <Back to Page 1 © 2005
Terms of Use