Newsletter as Search Engine Superhero?

Written by Jessica Albon

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Because you'll be updating your newsletter regularly, search engines will give you points for regularly updated content. Plus, your site will be continuously expanding, giving spiders new information to index with each visit. And, when you're posting each new issue, make sure it has a link back to your index page. As spiders go throughrepparttar new content, you might as well register another link to your homepage.

Some publishers gorepparttar 128007 extra step of setting up a domain specifically for their ezine, separate from their regular website. If you feel you have enough content to support both (without duplicating your content), this might be something to consider. Just make sure you haverepparttar 128008 time and energy to manage two separate sites as adding a new domain will take more time.

By focusing each issue of your newsletter on one or more of your keyword phrases, posting archives online, inviting webmasters to link to your newsletter archives, and keeping your newsletter updated, you'll find your rankings climbing. Gorepparttar 128009 extra mile and set up a domain just for your newsletter and you may find yourself with two top ranked sites. As with any newsletter, remember, content matters most, whether your primary goal is more sales, or better search engine rankings.

You're already producing a newsletter. Itís definitely worthrepparttar 128010 extra time trainingrepparttar 128011 newsletter to multitask and to see your site climb inrepparttar 128012 search engines.

"Do You Make These Six Mistakes in Your Company Ezine?" Find out if your newsletter's fabulous... or a flop. Our 6 part email course is our gift to you when you subscribe.

Common Sense Advice for Search Engine Optimization

Written by Mario Sanchez

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6. A good search engine ranking is also conditioned byrepparttar amount of inbound links to your site thatrepparttar 128006 search engine finds in other websites. A significant amount of links to your page from high ranked, quality sites with content related to yours, will significantly boost your rankings. Try contactingrepparttar 128007 webmasters ofrepparttar 128008 leading websites forrepparttar 128009 keywords of your choice and try to get them to link to your site. You can offer a link exchange or place a paid link (advertising) on their pages, if that's an available option.

7. Creating a good page title tag is also key, since it's usuallyrepparttar 128010 first thingrepparttar 128011 search engines display inrepparttar 128012 search results page. Also, you must create a well written, easy to understand ‘Description' meta tag, since some search engines will use it to describe your site. The more your title and description match your preferred search keywords,repparttar 128013 more likely web users will click into your site. Don't pay too much attention torepparttar 128014 'Keywords' meta tag, since most search engines ignore them nowadays, due torepparttar 128015 potential for abuse.

Finally, one last word of advice: don't obsess with search engines, since they are notrepparttar 128016 only way to generate traffic to your site. Try different approaches, like writing articles and posting them in discussion groups and newsgroups. Also, don't overlook bricks-and-mortar techniques like passing around business cards embedded with your website address, or advertising in traditional media. It is a combination of all these things, and high quality, original content, what will make your site popular.

Mario Sanchez publishes The Internet Digest ( ), an online collection of web design and Internet marketing articles and resources. You can freely reprint his weekly articles in your website, ezine, newsletter or ebook.

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