Because you'll be updating your newsletter regularly, search engines will give you points for regularly updated content. Plus, your site will be continuously expanding, giving spiders new information to index with each visit. And, when you're posting each new issue, make sure it has a link back to your index page. As spiders go through new content, you might as well register another link to your homepage.

Some publishers go extra step of setting up a domain specifically for their ezine, separate from their regular website. If you feel you have enough content to support both (without duplicating your content), this might be something to consider. Just make sure you have time and energy to manage two separate sites as adding a new domain will take more time.

By focusing each issue of your newsletter on one or more of your keyword phrases, posting archives online, inviting webmasters to link to your newsletter archives, and keeping your newsletter updated, you'll find your rankings climbing. Go extra mile and set up a domain just for your newsletter and you may find yourself with two top ranked sites. As with any newsletter, remember, content matters most, whether your primary goal is more sales, or better search engine rankings.

You're already producing a newsletter. It’s definitely worth extra time training newsletter to multitask and to see your site climb in search engines.

6. A good search engine ranking is also conditioned by amount of inbound links to your site that search engine finds in other websites. A significant amount of links to your page from high ranked, quality sites with content related to yours, will significantly boost your rankings. Try contacting webmasters of leading websites for keywords of your choice and try to get them to link to your site. You can offer a link exchange or place a paid link (advertising) on their pages, if that's an available option.

7. Creating a good page title tag is also key, since it's usually first thing search engines display in search results page. Also, you must create a well written, easy to understand ‘Description' meta tag, since some search engines will use it to describe your site. The more your title and description match your preferred search keywords, more likely web users will click into your site. Don't pay too much attention to 'Keywords' meta tag, since most search engines ignore them nowadays, due to potential for abuse.

Finally, one last word of advice: don't obsess with search engines, since they are not only way to generate traffic to your site. Try different approaches, like writing articles and posting them in discussion groups and newsgroups. Also, don't overlook bricks-and-mortar techniques like passing around business cards embedded with your website address, or advertising in traditional media. It is a combination of all these things, and high quality, original content, what will make your site popular.