Benefits A good design must bring in profits for organization in form of recognition, better sales volume, increased market share & higher profitability. This can be attained through strong differentiation of product in marketplace.

It is important to consider key design activities before designing and marketing a new product. These activities can be categorized as those involved in actual designing and activities involved in managing designing process. The activities that occur while designing comprise of understanding market, competitors and complementary products; understanding user segment and understanding product and project undertaken. Once complete next stage involves designing concept, creating a prototype and then evaluating it for cost estimations and usability values. While product is being designed, key management activities occur at same time. These involve project generation, development, management and product organization.

2. Micro level design (principal design or characterization) :

This is where details of design are worked out and are composed. This is stage of hard-core design. Most of technical resources and assets of enterprise are best utilized in this stage so that fundamental engineering is done in best form. This stage looks into -

· Adherence to requirements.

· Resolution of conflicts and issues

· Review for manufacturing feasibility.

· Progress Review

This stage also encompasses design optimization where every step of iteration of design is tried out to reach best outcome.

One aspect that remains of high significance throughout process of mechanical engineering design is ‘Quality’. It is very important to have set processes that check quality of product from a perspective that can be most alien to overall product development atmosphere. A complete unbiased and customer focused effort to identify quality standards is essential in any engineering design.