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Time-sensitive follow-up: Key items like mortgage papers, travel vouchers, or contracts linked to customer support allow for quick follow-up.
Trigger automated events: A direct mail piece is to be sent in waves to solicit donations for a college alumni association . By using anticipated in-home date you can link follow-up phone activity and create additional impact using multiple media that might otherwise be used less effectively.
Gauge store activity/inventory: Mail has long been a great way for retailers to build store volume. Mail tracking offers a powerful tool to correlate mail delivery times within store traffic. This information can help users better manage their marketing efforts and control inventory turnover generated by retail sales.
Assess alternative postage methods: If you use First-Class Mail only to ensure your mailings hit at a specified time each month, you could be wasting money. PLANET Code tracking can be applied to Standard Mail, as well, helping you to better predict when mail is being delivered — while taking advantage of much more reasonable mail rates.
Ever wonder if “black holes” really exist? With PLANET Code tracking, mailers are better able to identify and work with Postal Service to address any potential delivery problem spots. If you’re on waiting side of determining a campaign’s success, these unknown quantities can quite literally keep you up at nights. PLANET Code tracking keeps you informed.
Why wait for customers to respond, when you can keep them engaged with multi-tiered marketing efforts? PLANET Code tracking helps you maintain communications momentum and strike while iron is still hot. You can even adjust staffing requirements based on mail flow, and more accurately time subsequent mailings by either accelerating or holding them back depending on status of mail being tracked.
PLANET Code tracking allows marketing managers to get a jump start on a campaign’s effectiveness and success. Finance managers love this service, because it helps them to better predict cash flow. Sales teams and telemarketing managers can better plan follow-up activity.
One mailer’s comment puts it all together: “With competitive pricing from third party providers, cost of Confirm service is seldom an issue. I can meet my customers expectations and exceed typical delivery standards. And I get to help them improve projections for when telemarketing and follow-up should begin.” In short, PLANET Code services allow informed follow-through, and provide a terrific value-added service. That’s kind of service we could all benefit from.
Ted Seward is Vice President of Marketing for BCC Software, the leading developer of high performance PC-based software and solutions for professional mailers. BCC's flagship product, Mail Manager 2010, allows users to optimize postal presorts, utilize streamlined database maintenance functions, and improve deliverability of mailpieces.