New Year's Resolutions: Is Improving Your Website One of Them?

Written by Nardo Kuitert and Aimee Cremasco

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* Analyze your SWOT Perform an in-depth analysis to comparerepparttar Strengths, Weaknesses, Opportunities and Threats (SWOT) of your competitor's online presence to your own. A qualified SEO firm can enhance your site's usability and navigation, implement ethical optimization techniques, and provide eye-catching design.

* Evaluate your website development goals It's never too late to write or re-evaluate your website's mission statement-not necessarily for publication, but rather to create your own benchmarks. This will help you set goals and concentrate your efforts on critical issues to achieve and exceed those goals.

* Know your audience An old adage says: "you can't be everything to everyone." Fortunately, your website can be various things to various audiences. Success comes from having a clear understanding of your target market(s). By creating diverse navigation paths and reader-specific content-for buyers, vendors, job seekers or investors-your conversion rates will increase dramatically.

* Enhance website usability Effective website navigation must flow effortlessly. If visitors cannot quickly and easily pinpointrepparttar 128084 information they seek, they're very likely to leave your site and click torepparttar 128085 competition.

An IBM study reveals that every dollar invested to increase usability earns $10-$100 in benefits, winning customer satisfaction and loyalty.

* Measure success and failure Read your log files and tracking tools! Website traffic analysis is essential to accurately measure your site's performance. In-depth analysis will show you how to increase traffic, trace your search engine referrals, monitor link campaigns, and make necessary changes to achieve your desired results.

...Applyrepparttar 128086 Power of SEO Your website hasrepparttar 128087 power to be a highly effective marketing tool-but just because you built it doesn't mean they'll come. If you optimize it, however, they're much more likely to come ... and stay a while.

Anyone can learn search engine optimization and website usability. But if lack of time and interest is holding you back, enlistrepparttar 128088 help of website optimizers and SEO copywriters to complement your design team and ultimately increase revenue.

A word torepparttar 128089 wise: ensure thatrepparttar 128090 SEO firm you choose works strictly withinrepparttar 128091 confines of best practices-safe and ethical search engine optimization strategies. Unethical SEO tactics may seriously harm your rankings, and even get your site banned from search engines altogether.

On behalf of Word Associates and U-C WEBS, we wish you a happy, healthy & profitable 2005!

~~ Nardo Kuitert is a Website Optimizer with U-C WEBS ( A heuristic usability evaluation will provide you with a first step towards greater visitor conversions.

~~ Aimee Cremasco, Founder and Sr. Copywriter of Word Associates (, produces compelling content to help websites achieve top search engine rankings & ultimately increase conversion rates.

Search Engines : Not reciprocal links but ABC links are working great !!!

Written by Gino Harteel

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First step : ------------

You link from your index- or default page to with a text link, for example :

- [ euro millions -repparttar biggest lump sum tax free lottery inrepparttar 128083 world ], or - [ euro lotto -repparttar 128084 biggest lump sum tax free lottery inrepparttar 128085 world ], or any ofrepparttar 128086 other major key words for my site listed above.

The key words are linked to and open in a new window.

Second step : -------------

Onrepparttar 128087 bottom of my site you'll find a link to my contact page, use this page to contact me and tell me :

1. The url of your site pointing to (the link should be on your index page and certainly not on a link page with 100 other links).

2. Give me one sentence with your keywords included.

Third step : ------------

The link from your site to my site (site A) is established, on I have a dozen links going to my other site (site B)

On I include your one sentence with your keywords included and with a link to your site (site C).


That's it ! The sites A, B and C are being picked up byrepparttar 128088 search engines on their monthly rerun and all three sites move up inrepparttar 128089 major (and other) search engines.

As a bonus for both of us, we'll receive more visitors, not only fromrepparttar 128090 search engines but also fromrepparttar 128091 direct links to our sites.

This is a win-win situation for both of us, so start withrepparttar 128092 first step right now.

Gino Harteel has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for and

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