New Sources for Targeted Web Site TrafficWritten by Lee Traupel
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Also, "conversion rates" (the number of people taking a specific action versus amount of traffic) are rapidly becoming final determinant of building a sustaining relationship between traffic brokering firm and recipient web site. If traffic coverts then recipient typically wants to buy more, if not, they will move on to another source -- this reinforces self-policing aspects of relationship. So what do you look for if you want to start buying traffic from a web site traffic broker? Price is certainly a large factor in determining what your interest should be; most of us in traffic brokering business typically offer keyword traffic at about a third or half of what you would pay via a trusted feed setup, or Overture or an Ad Words Select program via Google. Expect to pay more for filtered ("automotive, insurance, telecommunications") versus unfiltered ("shopping mall type of traffic") as former has to be carefully filtered for specific keywords or keywords sets so it can be distributed to a larger number of web sites. Next, make sure you get a 24/7 reporting capability that enables you to analyze your traffic in real time -- this report should show originating keyword traffic (keywords are always embedded in search string). And look carefully at your report; proxy traffic (or cached pages) should be filtered out so that there is no more than 5-10% of total traffic -- you can't get away from having some proxy traffic in this day in age, even AOL is using proxy servers. Finally, look closely at your report. The timelines should have some randomness in sequences; if you see a traffic report with keyword traffic that is spaced very closely in terms of timeline, warning bells should go off.
Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com, a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.
| | mplementing A Successful PR Campaign: PR Does Not Stand For Press Release!Written by Todd Brabender
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·Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media outlets can’t immediately respond to an initial pitch due to tight editorial deadlines and time it takes to wade through a multitude of similar media pitches. I have found, without question, that media interest continues to increase as you re-introduce pitch and gently “rattle media cage” over course of next several weeks/months; ·Some sort of media tracking capabilities -- whether it’s your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having “hard copies” of placements generated by your PR campaign can be invaluable in further marketing of your business/product. Media placements are a unique validation of market acceptance for your business/product and can help you convince new customers of that fact.Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is kite. But if your kite doesn’t have proper amount of string, a good tail, a strong wind and expert manipulation of kite flier – it has very little chance of getting off ground. But if all theses elements are in place – a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon. ----- Todd Brabender is President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909
Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909
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