New Search Engine Marketing Practices

Written by David Gikandi

Continued from page 1

As for page optimization (making web pages designed to rank highly on search engines and driverepparttar resulting traffic torepparttar 128438 main site), many professionals now agree that creating frame pages that have optimized html inrepparttar 128439 tag while framing<IMG height=12 src="/the2.jpg" alt="repparttar 128440"> main site is<IMG height=12 src="/the2.jpg" alt="repparttar 128441"> best way to go. This is perfectly OK by<IMG height=12 src="/the2.jpg" alt="repparttar 128442"> engines when used responsibly. If you wish to use software to rapidly create these pages, consider using PositionWeaver PRO (<p>Correct Search Engine Submission<p>It is widely known now that some of<IMG height=12 src="/the2.jpg" alt="repparttar 128443"> automated submission tools do not do a good job at submitting a site to<IMG height=12 src="/the2.jpg" alt="repparttar 128444"> search engines. One major problem is that some engines do not want more than one page submitted to them from<IMG height=12 src="/the2.jpg" alt="repparttar 128445"> same domain within a 30-minute period. That is set that way to catch spammers. And most engines do not want<IMG height=12 src="/the2.jpg" alt="repparttar 128446"> same page submitted to them within<IMG height=12 src="/the2.jpg" alt="repparttar 128447"> same 24-hour period. Now there is a tool called<IMG height=12 src="/the2.jpg" alt="repparttar 128448"> Search Engine Commando that you can use that is fully safe and easy to use. It has built in rules that enable it to submit your pages in<IMG height=12 src="/the2.jpg" alt="repparttar 128449"> same responsible and effective manner that a professional search engine marketer would, making sure that you will not be tagged for spamming or have your submission ignored for failing to observe<IMG height=12 src="/the2.jpg" alt="repparttar 128450"> rules. To learn more about it, see:<p><p>Interesting Tidbits<p>A new study by Cyveillance shows that<IMG height=12 src="/the2.jpg" alt="repparttar 128451"> Web has grown to more than 2.1 billion documents. It is growing at<IMG height=12 src="/the2.jpg" alt="repparttar 128452"> rate of 7 million pages per day. For details, see:<p><p> is now<IMG height=12 src="/the2.jpg" alt="repparttar 128453"> largest search engine; with a full-text index of 560 million URLs in June, plus a further 500 million URLs that it has never actually visited but can potentially come in on a search results set.<p>You may have certain pages that you need to have excluded from search engine indexing for one reason or another. While you could use<IMG height=12 src="/the2.jpg" alt="repparttar 128454"> META robots tag to control this, many engines now ignore that tag. Your best bet is to use a robots.txt file, which is placed in your root folder. All major engines and many smaller ones make use of robots.txt files. To find out more about this versatile file, see:<p><p> <br><img src="images/ata.gif"><br> <p>David Gikandi (, CEO at (<br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2> Small Investment, Big Payoffs</h2><font size="2">Written by Andrew Goodman</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> <font size="2"><br>Continued from page 1<br><p>Existing search engine traffic is fine, but it may not be all that targeted. What's more, you don't always have time to optimize your site for all<IMG height=12 src="/the2.jpg" alt="repparttar "> engines, and some search engine tactics may actually backfire (get you blacklisted). To save time, you will want to consider buying some traffic.<p>Some users of pay-for-placement search engines are turned off by<IMG height=12 src="/the2.jpg" alt="repparttar 128437"> experience. This may be because they're deploying<IMG height=12 src="/the2.jpg" alt="repparttar 128438"> strategy too tentatively. If you want to get to a certain level, why not just get there this month, instead of taking baby steps? I know people who are bidding on 3 or 4 keywords at I know others - not tycoons, just energetic folks with a few extra bucks a month to spare - who are bidding on 300-400 keyword combinations. Guess who is really noticing<IMG height=12 src="/the2.jpg" alt="repparttar 128439"> impact of this strategy?<p>There are many smaller pay-for-placement engines, and outside of, they aren't worth<IMG height=12 src="/the2.jpg" alt="repparttar 128440"> effort for<IMG height=12 src="/the2.jpg" alt="repparttar 128441"> trickle of traffic they'll bring you. You should also consider<IMG height=12 src="/the2.jpg" alt="repparttar 128442"> sponsored links initiative ("Sprinks") at, which allows you to bid for link placement on a topical "guide site."<p>At, since you only pay for clickthroughs,<IMG height=12 src="/the2.jpg" alt="repparttar 128443"> risk is minimal provided you can deliver something of interest once<IMG height=12 src="/the2.jpg" alt="repparttar 128444"> visitor arrives at your site. While I'm not going to give you<IMG height=12 src="/the2.jpg" alt="repparttar 128445"> step-by-step here, there is a way to build that list of keywords (and daily targeted clickthroughs) up to an impressive level, while slowly whittling down<IMG height=12 src="/the2.jpg" alt="repparttar 128446"> average cost per click to a manageable five or six cents. At those rates, your banner revenues alone will probably offset<IMG height=12 src="/the2.jpg" alt="repparttar 128447"> money you spend on this advertising.<p>If you're bent on faster results, and willing to pay 15-20 cents per click, though, by all means up your bids to ensure that you're in<IMG height=12 src="/the2.jpg" alt="repparttar 128448"> top three, or even #1 spot for a given keyword. The reason your traffic will increase dramatically if you do this is because you'll also be showing up in meta-search engines like Mamma, Ixquick, profusion, c4, Dogpile, and Metacrawler.<p>Because these avenues are going to be a bit different from<IMG height=12 src="/the2.jpg" alt="repparttar 128449"> other pathways web surfers take to find you through search engines, for<IMG height=12 src="/the2.jpg" alt="repparttar 128450"> first few months you will be getting a lot of incremental traffic. That is to say, new, highly targeted customers.<p>You may not be AOL, or even a well-funded startup. But you CAN find $50 a month, and on, $50 can go a long way. Go ahead, give this a try and see if you don't achieve your goals more quickly. <br><img src="images/ata.gif"><br> <p>Andrew Goodman is Editor of Traffick, The Guide to Portals. Check out the Traffick Newsletters: They're triple-filtered for smoothness and enjoyed by thousands of business and Internet professionals worldwide.<br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>&nbsp;&nbsp;&nbsp;&nbsp;<a class="mlink" href="New_Search_Engine_Marketing_Practices-28438.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td>&nbsp;</td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> &copy; 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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